The American Dream Revival Podcast with Hayley & Doug

Ep 31. Mastering Mindset for Success with Kat from Lil Piece of Hart

• Hayley & Doug Johnson • Season 1 • Episode 31

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Today on the Digital Income Family Podcast we're talking with our student and friend Kat from Lil Piece of Hart! She has made some HUGE strides in her business going from pennies trying to be an influencer to going full-time as a coach on YouTube.

Listen in to get some amazing insights from her on what it takes to shift your mindset and make serious change in your life!

Learn more about how we run a seven figure business from home on part time hours: https://digitalincomefamily.com/ica-vsl-registration-dif-pod

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Book a call with Kat here: https://calendly.com/lilpieceofhart/discovery-call

Learn more about Kat here: https://kathleenhart1.lpages.co/lessweightbetterlife/

Follow her on IG: https://www.instagram.com/lil_piece_of_hart/

Watch her amazing YouTube channel! https://YouTube.com/lilpieceofhart

Doug Johnson:

Hey everybody, Doug here. Welcome back to the digital ink companion podcast. In today's episode, we're gonna be talking with a star student and friend of ours Kat from llopis of heart. And today she's gonna be sharing her insights on the mindset shift for what it takes to go from earning pennies on YouTube, to hitting over 10k months as an online coach, and what you can do right now to make a mindset shift of your own. It's a great episode and we really hope you enjoy it. Welcome to the Digital Income veiling podcast where we share how we run an online seven figure business as a family on part time hours without neglecting our kids each other or ourselves. We want to reveal the highs and lows of building a digital business and loving family at the same time, so others can see that it's possible to please share and we hope you enjoyed this episode. Hey, everybody, welcome back to the Digital Income family podcast. I am super pumped for this because I'm actually here with one of our students and former students friends. Her name is Kat she is amazing. I'm really excited for her to share her story with you share some insights, she went through a crazy transformation and growth to get to where she is now. If you can't tell, I'm just pumped. Hey, Kat, how's it going? What's up? Hey,

Kat:

no, I'm super pumped to be here, too. I'm super excited. Like this was on one of my bucket lists to be on a podcast.

Doug Johnson:

That's so cool. It's like, podcasts are those things where people whether they want to say it or not, they're like, this would be fun to do. But this is also like, I feel like I'm kind of somewhere if I'm doing a podcast or doing something. I know I totally I'm not saying that our podcast is anything but I feel the same way about other people's stuff too. So like we're stoked to be able to have you here and kind of go through the journey. I guess just tell us about like what you do and like your story and kind of how you got here and stuff so people can get familiar with it. Because we know you like we've always known a little piece of heart for like years, years years, Haley is known like I think we get scrollback Instagram DMS or YouTube comments for a while. And so it's like, you know you but maybe maybe people who are listening don't know you.

Kat:

Yeah, so I've been following Haley since she was the first person I clicked subscribe to when I first started watching YouTube. First one, because my sister told me oh, you should follow. You should follow Hayley page. And I'm like, okay, so literally, I've been there for years. Probably.

Doug Johnson:

Thank you so much. That's so cool. You're 16? Yeah, yeah, that's OG as Haley would say. That's Yes, totally.

Kat:

And I guess I'll start back then. So back then I started my YouTube channel in 2016. And it was based on recipes from a blog that I had written, because I had done a low carb lifestyle. Well, I still do. But back then I had found that there wasn't many good blogs. There wasn't many good recipes. So I started writing my own recipes, started a blog. And my sister was the one that pushed me and said, You should really start a YouTube channel. And my dream since I was little was to be a host on the on the Food Network. Like that was really a reality. Yeah, I had like a little filming setup, my other sister would come over and fill me she would edit my videos, because I knew nothing about any of that back then, which has changed a lot too. But so back then I just did like pretty much recipe videos like, this is how you make this and that was it. And then I ate it and done cut. So it was crazy. When I kept watching Haley, she kept getting bigger and bigger and bigger. And I was like, wow. And then she came up with YouTube printer. And I kind of felt stuck on YouTube. Like I wasn't into SEO, I didn't really know how to analyze analytics. Like I knew nothing. I don't even think I put tags in my videos back then, like it was that bad. And I was like, why am I growing? Why are people watching me, I had no idea how it worked. So needless to say, signing up for you to printer was like a no brainer. So I jumped in there. And I learned a lot about the back end of YouTube, which was awesome. But then at the same time, I would be on the group calls and Haley was like, you know, you should really because then I started doing a little bit more videos that were coming away from the recipes, doing more like how to lose weight because I had a lot of people commenting to me, like how do you lose weight? How did you do this? I lost um, I had three weight loss journeys. So I did one for my wedding, which was way before I was on YouTube back in 2013. And then I had my son and 2018 and I lost another 65 pounds. And then I had my daughter and 2020 and then I did it again. So I documented those last two journeys on YouTube. But when I first got into you to printer, I was already kind of diving into like the weight loss content. And Hayley was like, You should do some kind of coaching. I had people reaching out to me all the time. And I think I mentioned that to her one time and she was like, What are you doing? Like these could be clients. And I was like, Can't hear so right. So it still took me a while though, to get into it. But I remember the day that you opened ICA I like had it on my calendar like on my phone and it was like ping it's open and I was like I I might have been the first person to book a call with

Doug Johnson:

you. Yeah, you were very you were definitely up there. I I do remember Haley always talking about it because she was always bringing up stuff like look at this channel. Like I'm like, a little piece of heart like what does that even mean? I don't even know what that means. But but we were looking at and it's like you have videos that were that were popping off because people were interested in the content you were putting out not because it's just entertaining, but because they wanted to lose weight to Right. Like they saw your transformation, they saw the things that you were doing, they saw that you were doing it without like, I always laugh about like a diet where you just drink water and cry kind of thing. Like, like that, like that kind of diet, yours was totally different. And so we saw that content, we saw how well it was doing. And ice just seemed kind of like a good fit. And then you jumped on. And so that was so cool. But what was it like, going from? Like, I'm just gonna randomly make YouTube videos like about recipes to joining YouTube foreigner and being wanting to be like, maybe I can do something with this. Like, what what I guess what made you want to make that change?

Kat:

So I knew YouTube I was, this is exactly it. I was watching everyone else grow and get these viral videos. And I was like, What am I doing wrong? And it wasn't so much like, what am I doing wrong? Now I know better. Because now it's just like, Oh, you just need to tweak some things. But back then I was like, I felt so in the dark. Yeah. And I just wanted someone to say, Do this, do this, do this, I'm very good at following directions, which is why I love a good meal plan, tell me what to eat, I will follow it, I will follow it to a tee like I won't cheat nothing. Like just tell me what to eat. And this YouTube foreigner cell felt like the same thing. It was like, here's your directions, just follow the directions. And I went through the entire course. I mean, I I probably more than one some videos I just loved, I loved how it was mapped out. But then I loved how it like literally broke down every single thing. You know, like, I wanted better thumbnails. So there was a lesson on that I wanted more than one lesson. But like I wanted the SEO, I wanted to learn about tags, I wanted to learn about the different things like to Buddy, I still use to buddy now, like little things like that. Like I just had no idea that those were to even find that information. And I feel like people make videos all day long on YouTube that say how to grow on YouTube, and I would watch them and I'd be like, Yeah, but like, how do I do this? Like, how do I implement this? Like I get? That's what worked for you. But like, how do I make that part of what are the

Doug Johnson:

actual things that I do to like, do those things? Yeah, it's a common thing to and you probably see it with the content you make now because you're, you're like bonafide content creator, and coach and everything that you do on social. And so you probably see other people, when you're like doing research, or when you're looking at people that are doing competition and things you probably see people do the typical, like, let me tell you how and here's five steps, but there's like nothing to the five steps that are involved that's in there. It's just it's such a thing nowadays, and I think people kind of catch on to that a little bit. People start to see that. And that's where the real people that know what they're doing will kind of start to stand out a little bit, right? So I guess tell us tell us like about what you do and and how what you help people with or maybe just like, what your content is. Now, I don't even know where you want to start. There's so much to like to go, there's so

Kat:

much unpack there. So my content now is really focused on mindset along with weight loss and mindset in general, too, because I feel like when I started my course, I knew that's the direction I wanted to go in. And I'm so glad that I went in that direction when I originally started my coaching program, which is still as active today. So when I did that, I was like, Okay, people need to do things differently in order to get different results. You can't just start another diet tomorrow and expect to get different results. If you don't change anything, it's gonna you're gonna be right where you started. And which is frustrating for people because it's like, we've got all these big goals, but especially with with our weight in our health, but like, how do I get there? And it's kind of the same way I felt about YouTube. It's like, I just like I see all these other people doing everything I want to be and do like, how are they doing it? So when people were messaging me and my DMs and my emails everywhere, YouTube comments, I was basically coaching there. Yeah, it's very difficult to coach through an email, let me tell you that. So like, when you guys when I did ICA, I was like, This just seems like the next logical step, because I'm taking these people and I'm putting them into a container where they can get some actual results for me. So my YouTube content now is all based on how to live a healthy lifestyle, how to make your diet, not a diet and just make a lifestyle that you can just stick to long term. So you don't have to go through that painful period of like losing weight and then maintaining like you just do what you've always done. So I kind of teach practice what I preach, this is what I do. So it's very easy for me to kind of help and guide people along. And I work in mindset repair, work, mindset, healing, along with the actionable steps you need for weight loss, and I feel like the two go hand in hand effortlessly. And my clients have gotten such amazing results. Like I've got people losing over 50 pounds, like over and over again. Like it's it's changing people's lives. And that's kind of why I am so passionate about it because I don't feel like I'm like that's another thing people ask. Sometimes people ask me in my personal life or like, how are you selling yourself? Like how do you sell coaching and like it's not selling? It's helping? Like I don't even feel like yes, dude, you Yeah, because even when I came to you guys for YouTube printer and then ICA like, I feel like I needed your help. Yeah, I didn't, it wasn't even about like a sale. It was like no like, for me like, I just wanted your info, I wanted your help, I wanted you to hold my hand and do my IT stuff, dawg, like, I just wanted you to like, yeah, teach me and that's kind of how I lead with my business is that it's not even like salesy or anything because it's just like, This is what I can do to help you. If you're in the mood, let's do it. You know, if you're ready to go, let's do it.

Doug Johnson:

And that's such like a mindset, change it itself, right? Like, we're almost like, Inception mindset. And now because the mindset it takes to understand that you're not selling you're helping, is what frees you to sell more. Like, it allows you to think like, Oh, I'm not I'm not taking people's money, I'm not stealing people's money, like I'm actually giving them something that they need. And it's so cool that you're changing people's lives. And it's like such a big impact that you have that's there. And I remember actually sitting with you on a coaching call, I don't remember if it was like a one to one call that we had, or we had a coaching call at some point. And you were I was asking you like, is it the diets? Like, is it the diets that keep people from from not being able to do this? Or, or what is it and you're and you're just like, No, it's their head, like everything's in their head. And if people realize that the diet isn't going to fix them, it's not the diets fault. It's their fault. If they realize that then they could do whatever they want. And I think during our time together, that was one of those turning points for you, like an understanding you were like, You know what, you're right, I can totally change people's mindsets and put it in there. And that's why it's different. And I think at that point, there was a point in time to where you were, like, scared to charge money. Because of like, the thought of diets and stuff. What was that like, in thinking about? How am I going to start charging money to change somebody's like, mind? Or to teach them something that they don't know?

Kat:

Yeah, I feel like there's just so I feel like back then I was really overwhelmed. Because I'm like, I know, I've got something here, like, I know, I do. But sometimes when you're like, like standing at the edge, or like nervous to jump, you know, like, I was almost just like, I know, this is all gonna come together, I have a feeling it'll all come together. And that's good. And kind of goes back to like, the intuition. Like, the how you feel about the business, and just like, what feels good, what doesn't, but I think I was very overwhelmed with like, there's so much diet crap out there. Like, literally, there's just so much stuff. So what's gonna make mine different? You know, how can I make mine make a difference? Or not only that, how, how can I get people results and not necessarily guarantee results, but at least like give it my best shot to say like, if you follow my program, you will improve, you know?

Doug Johnson:

Yeah, yeah, there's a lot of diets are a lot of diet stuff out there. Right? Yeah, yeah, it is definitely hard. I mean, when you hear about things, like, I know, keto was away for like, a really long time. And then, you know, obviously, like you low carb and stuff that you do, and there's a bunch of crazy diets. Now people are like injecting themselves with things like this. There's like crazy stuff that's out there, right? But it's all in the mind, which is like what you did twice. So you did like you were doing mindset stuff for yourself in terms of losing weight three times, which is crazy. Like, it's that that takes a lot of sheer, like determination and a will. But also you had to go through mindset transformation from like, YouTube or to like businesswoman, right? Yeah. And so like, what was what I guess you maybe fill people in on like, what YouTube was like, before you were you were thinking about coaching and then like the mindset change, and after, and I think that's kind of like a good thing for today's podcast, too, is like, because you are the mindset person. Like and and I want to definitely touch on that a little bit more, but from your perspective, for those people that are out there that are content creators that like want, maybe are thinking of selling or that are maybe thinking of like, I need to make money with my content. What do you think is like the big mindset tip that they need to go out there and like start making their own money instead of like, waiting for AdSense or something to hit?

Kat:

Ya know, AdSense is not the vibe AdSense still isn't. And I've been in this for I don't even know what's 2016 to now like, it's way too long. And like that still doesn't pay the bills. It's just like a perk, really. And it fluctuates a lot. You can't for me, at least I can't rely on that income at all. So that's kind of just like,

Doug Johnson:

I think I think like 1% of the of YouTube can rely on AdSense alone. Yeah, barely anybody? Yeah.

Kat:

Yeah. And so with that being said, like, I feel like I never relied on that. Anyway, that was always just kind of a perk. But I did have a full time job at the time that I really wanted to get out of like, I was like this. Yeah, it's not it. And I remember writing down specifically what I wanted my workday to be like, and it's exactly what I'm living right now. Which is the mindset stuff too. It's like what do you want? Ask ask for what you want. Put it out there. Don't just stew about the things you hate about your job. Like how would your perfect day go? So I did that a lot. And I knew the coaching thing would work for me because I'm very like I feel like I'm very I like to talk a lot I like to teach I like to preach, my family gets so annoyed. I talk to them about my pin and weight loss for years. And they're like, Okay, here she goes again. And I'm like, No, but I can help you. And no one wants my help. Now people actually want my help. So I love it.

Doug Johnson:

I bet that that feels good, right? Like, no, people want to hear it. So people actually want it. Yeah. And that that was one of the things just a real quick side tangent. That was one of the things that we that we knew about you was that you were passionate about it. And like, and one of our questions for people is like, when they're like, oh, I don't know what course topics to talk about, or I don't know what I could sell. It's like, well, what can you not shut up about? And you're like, me, me. I know what I could do.

Kat:

I knew it from day one. Yeah, but I think going from YouTuber to business content creator was, it wasn't too much of a shift for me, because I was kind of always trying to redirect people to something, whether it was to my blog, or whether it was to a link or something. Like I was always trying different things. But then once I started coaching, I really started to understand that I could leverage my audience, my current audience, and grow it at the same time as get more clients from it, because people were coming to me, and DMing me anyway, so it was kind of like, okay, now I can turn this into a lucrative business. But then at the same time, the mindset change was just like, Okay, now my content is going to be around specifically helping people, how can I use my videos, I'm not just blogging around like, I am like, here's five tips for this. Here's what I ate today. Here's how you can eat more protein. Here's this in this list. So like, everything was kind of a way to teach people so they could kind of get to know me. And, like me, hopefully, they were subscribed. And then in liking me and knowing me, then they trusted me. And I think you guys can do something similar to that. But you got

Doug Johnson:

it. No, yeah, hell yeah. That's, that's exactly the process.

Kat:

Yeah. And I feel like then once people get to know me, like, I get on calls with them, like my, like, some of my discovery calls, like, I get on them. And they're like, Oh, my God, and oh, my God. And I'm like, they're like, I'm really talking to you. And I'm like, now I've made it. Like, this is funny. And we laugh about it. But it is crazy. Because these some people have watched me for a long time. Yeah. And they're like, Finally, like, I think I'm ready to hire someone, or, and work with someone who really gets my goals. And I really liked you. I like your approach. So I feel like it naturally kind of progressed that way where people liked me, they knew me, they trusted me, and they wanted to work with me. And then I've had, I've made some friends, like through my programs, because some people are just so super awesome. And you like make friends. And kind of like with this, I feel like you know, I'm just talking to a friend now. And that's how some of my clients feel when I talk to them. And then I think it just makes the world a better place. You know, it's like, we're all kind of lifting each other up, getting happier, getting positive mindsets, getting to our goals, it's just like, it's cool.

Doug Johnson:

That's such a good take on things, you know, like people, for some reason, have this mindset block that, like, creators have to create content for the sake of creating content. And it's like, if I if I try to sell something, I'm in it for me, and I'm not in it for other people. And people want don't want me to be in it for me, like there's this whole block around making money. And like, for some reason, it's okay for you to do sponsorships, or it's okay for you to AdSense. But it's not okay for you to sell your own thing. Like, which is kind of weird, but I think it's so cool that you recognize that if people are messaging me and asking me questions at the DMS now, like, why couldn't I give them really good help, but charge them for it. And then in charging them like they're not paying to talk to me, they're paying to change their life? Like that's like, that's such a cool way to be able to think about it. So you were, I guess, I guess want to ask, Was it I know, you said that it wasn't hard to go from like, creator to business person here, you know, in, you know, running this business. But what about the you stuck with YouTube for a long time before he made money? Right? Like, yeah, no, I don't, I don't remember how much money you were making before doing courses and coaching and things like that. But when we talked, it wasn't enough for you to quit your job.

Kat:

Right and close.

Doug Johnson:

So do you have thoughts or tips for people that are in that rut? That like mindset rut of being like, I don't know if I could do this any longer? Like what what are a couple of tips that you might have for somebody who's just like, they're over it, but they need to make a change? Do you have anything like that for anybody? Yeah, for YouTube specifically, right? Yeah, yeah, or YouTube life, anything like that, that you think.

Kat:

So? For me, I don't give up like I rarely give up because I go for things for the passionate part of it. So YouTube for me was so fun, like I love being on camera I loved you know, at the time, like showing food and showing things like that. But then I also loved like, then I started editing my own videos. So I love the editing process. I loved all of it. But for me, the missing link was always like the getting people to see it. You know, so, to me, I feel like if you are really passionate and you really enjoy it, I wouldn't go into YouTube just for the money or thinking that that's going to be easy money. It's not but if you're passionate about making videos, and you're passionate about showing your life You are showing your lifestyle or anything, whatever it is that you're showing your hobbies. If you're passionate about it, and you like sharing it, and you like being on camera and doing all those things don't ever give up. I think that we're that silly phrase, like where there's a will there's a way I say that to my clients, probably millions times roller,

Doug Johnson:

roll their eyes, and they're just like I used to do.

Kat:

And I'm like, all these silly cliches from like, when we're younger, like, they all make sense now, because it's true. It's like, if you really want something bad enough, like do anything you need to do to get it. And for me, I feel like the logical step was to take a course on YouTube and growing, and I, I loved Haley, I loved your guys's content, always. And so I already and that's kind of the same thing. I already felt like I knew you. So watching your growth and being like, I love how they did this, I want to learn from them. And I feel like I kind of emulate that too. On my channel. People watching see me they're like, I love how she's kind of living a healthy lifestyle and making it look easy. Like I want that. So it's kind of the same thing. When I was when I was in YouTube, I was never gonna give up. But I was getting a little tired of spinning my wheels. So then I was like, I just need help. I just need that. That expertise. Like for somebody that's leveled up for me, like, let me let me get involved in that. And let me see what I can do. Because it can't hurt to try.

Doug Johnson:

Yeah, yeah, that's it yeah, no, let's just say that's, that's like, the best take that you can have is like, it doesn't hurt to try. Like if you if you can have an open mind about trying things and about trying different stuff for your business or for your channel for whatever it may be. Like, there, it's just only a matter of time to where you open up 789 tries. And then all of a sudden, on the 10th door that you try to open it works, right. And like, there it is. So I think that's cool. I mean, I picked up a lot of stuff from there, like you like the passionate side of things. And that's awesome. And I feel like even nowadays, nowadays today, it's much easier to be passionate about things and it for it to like pop off or go viral. Everybody's online, there's a community for everything online. There's like a ton of stuff that you can do. And so Haley and I actually, we don't regularly debate, but we do talk about it, where it's like, I like to talk about passionate stuff, like I want to talk about, like keyboards, or like racing or weird stuff. And Haley's, like, you got to make money. Okay, like where it's like, where's the money? So there's definitely two, like two sides of that, that are there where people have to choose which one they feel like they feel like doing? Do you feel like it's a is there like, um, I guess maybe like, which one is more, I don't want to say more difficult or easier to do. But for somebody who was in a position like you, you really liked the passionate side of things, and you were forever passionate about it. If you feel like somebody isn't as passionate about it with their mindset, and you're you don't want them to go through and to give up on things. Do you always recommend just trying anything like let's say, let's say it's a student that's like struggling with whatever it is that they're trying to do in terms of losing their weight? Like, do you have a strict regimented plan that they go through for their mindset? Or how does like mindset work in your coaching? I guess, because everybody has a different take on mindset. That's

Kat:

right. Yeah. Yeah. I mean, mindset, to me is everything. I mean, it's how you think about things, if you go into something thinking, Oh, this is kind of, I don't know, if I'm going to get the results I want, this might suck. And you're kind of like, yeah, you're not going to get the results you want, you're just not. But if you go into it going, this could be the thing this could be it might not be, but this could be it, you know, like, if you give it your all, and really throw yourself into whatever you're doing, and you're optimistic, you're gonna get better results than if you were thinking the other way. So it's really, it's really all about mindset. But to me, I feel like when, when I was first starting to go into coaching, I like just threw myself into it. And I was very passionate about food and all of that. But then I became solution oriented. And I was like, Okay, I know, this isn't going to get me where I want to go. But I could easily stay in the same niche, but then just kind of pivot a little bit, and do a little bit more content and throw in some recipes every now and then because I know people subscribe to me for that. But then at the same time, it didn't really matter because it's my channel and I got to do what I got to do, you know, so you're going to lose people and gain followers and lose subscribers are going to do that all day long. So it's like, figure out what you feel the most comfortable doing, and just do it. And with the mindset of like, this could really be it like this could be really awesome. And to me, I feel like when you go into it with that kind of vibe, you're gonna get better results you're just gonna get you're gonna get results that you want. But if everything is kind of wishy washy, and you're like, I don't know, I'm nervous. Do you want to it's a waste of time.

Doug Johnson:

Definitely. We hear a lot of that when people like first joined the program, or when they first jump on a coaching call and stuff like that. We hear people being like, you know, like, I think I can do this, like, I think this will work for me, or people are like, I don't know if I really know that or I don't know if I really can do something. And it's almost like just that one little sentence is enough to just Like derail everything? Yeah, right, like absolutely everything. I was naturally a pessimist and still kind of am in some ways, I guess maybe I'm just like skeptical of super skeptical person about something sometimes. And Haley will literally like jump and then think about how to make things work and she's jumping down because she knows that she knows she'll be safe. She knows that she'll be she'll be taken care of. If I were super pessimistic about anything, like how would you physically recommend somebody to change that? Do you like, write things? Do you say things? Like, what is what is one of those things that somebody can do? That's like, they're they they want to do this, this YouTube, but they instantly say, oh, people won't like me, though. Or they or they want to do coaching. I'm like, oh, but there's already better coaches out there. Like what's your, your baby number one step for getting someone to go from negative to positive?

Kat:

Yeah, that is all just your past. triggering you. That's all it is. Because anytime that we feel like, Oh, I can't do something, it's because something happened to us in the past, where we thought the same thing where maybe we tried out for the baseball team, we didn't make it. And we're like, Well, I'm never gonna, I'm not good at anything, I can't do anything, you know. And we kind of get that. That little sentence, just like what you said before, with, like a potential client, it's like, once you get that little sentence of like, I'm not good enough, I'm not worthy enough, I don't deserve this. I don't deserve anything. You say that to yourself over and over and over again. And it is a lie. It's a lie. It's based probably on one silly event that was so minut, and little, but we blow it up in our heads, like something little would happen in fifth grade could make us feel not worthy. And we're 2535. You know, so really, what we need to do is look at that belief, our belief system. So if the first thing that comes to your head is saying something like, Oh, I'm not worthy of, you know, oh, a successful YouTube channel, or I'm not deserving of clients, because I don't even know what I'm doing. You know, those are specific limiting beliefs. You've got to clear them out of here. So I do a really quick exercise with all my clients. And I'll do it really quick if you want. So into themselves, like, I, I'm not worthy of weight loss. Let's say a lot of people say that to me, they're like, I'm just not worthy of this, like I've been overweight my whole life. Why would this time be different? That kind of thought? Well, of course. So you think that so then everything is going to show present itself to you that way in your life? You've got to think yes, I am worthy. Yes, I'm capable. Yes, I can do this. Of course I can. If they can do what I can do it, you know. And that's kind of the vibe that I make people come over to so we look at that belief, are you is it really impossible for you to lose weight? And they look at me, they're like, No, I can. And I'm like, I know you can. But okay, so if it's really not impossible for you to lose weight, and you can lose it if you really wanted to, and you stuck to your guns and you did the damn thing, then the limiting belief of you not being worthy of weight loss is just a lie, right? Yeah, it is a lie. And it's like, okay, so if it's a lie, what can be true? Well, there's plenty of people that have been in my position before and have lost their weight, gotten to their goal weight and are maintaining effortlessly now. Okay, cool. So let's make an affirmation around that. I'm capable of weight loss, I can do this, you know, all those empowering thoughts. And then what you do, then then you've got to take it to action. So you do that little exercise, and then you take it to action. And you say, throughout the day, you might be walking around and you see someone who's thin and you're like, Ah, I'm so not worthy of weight loss, then your brain goes, Wait a minute, we did that exercise. So then that's your timing to put it into action and shift your belief system. So that's when you're literally changing the neural pathways in your brain. That's when we're saying to ourselves, I don't believe this old limiting belief, self sabotaging thought anymore. Of I'm not worthy, I am worthy, I can do this. If that girl can do it, I can do it. That's inspiring to me. So instead of being jealous and anxious, we turn that into inspiration. And we say, Wow, that would be awesome. You know, I love the way her shirt looks. And then you start complimenting people, and then you know, then it turns into a positive experience, rather than going down the same rabbit hole that we always go down.

Doug Johnson:

So interesting. Yeah. And so it's like, you have to retrain the subconscious to instantly think a different thought. Like it because I mean, I remember reading somewhere that there's like 40,000 thoughts or decisions that your brain makes like in a day on its own, and because you're not actively making those decisions, your subconscious is making the decisions for you. And it's like so now my subconscious is saying that I can't lose that weight or my subconscious saying that I can't start that YouTube channel, that YouTube channel or it's that I can't public speak and things like that. It's, it's absolutely wild. And something that's funny is that you mentioned it's your past that kind of like inhibits or or or allows you to do things like it's a past experience that allows you to do that and probably as we're kids, right like there's something as a kid that happens. I was walking out of so my kids, my oldest Annabelle, she's six, we just got her a little pair of like these little training rollerskates. Like they like these really big wheels and this other little stuff that's on there, and they're super cute. But she she's never done anything like this in her life. Like I took her ice skating one time, it was the worst experience ever. She was like, flopping everywhere and going everything. And she was putting on her skates in the morning. And she went outside and put on her helmet. And she's standing there trying to skate a little bit back and forth. And I'm watching her. And then I see her talking to herself. I'm like, What the hell was she doing? And she was literally cat. She's literally going, I can do this. I can do this. I can do this. I can do. I could do this. And she and she's it's only been a couple days since then. But she's like skating a lot better. And I just sat there and I was like, Why can't like this is this is it right? Like that is the you training the brain? And like, maybe it's Haley's brainwashing of her telling Annabelle, like you can do anything you want to just say no, right? But if we can all just be a kid trying to learn how to skate, but with everything we do on our life, and just say I can do it over and over again. Like, you feel like you'll do it. Right.

Kat:

I think we're complicate everything.

Doug Johnson:

I know. It's crazy. Yeah. And you start to just wrap in things that don't matter, like what people think of you and like, then the mind really starts to attack you. And there's a lot of stuff. I remember, I read a book to a while ago. That was I'll have to I don't know if I'll believe it or not, but it's called unfuck. yourself, which was a mindset. Yeah. About like retraining the subconscious and stuff like I, it's, it's a powerful thing. And if you don't know about it, then you don't know about it. But yeah, one thing that helps you learn about it. I'm not just saying this, because we're bias and we're coaches, but talking to somebody about it helps, right and a coach that's in there. And so how many people do you think that join your program? Have? I mean? Yeah, it's, it's, it's a weight loss program that has to do with mindset. But is it like every person that comes in our program, the first thing you got to do is work on mindset?

Kat:

Yeah, that was a percent. Okay. Yeah. Because to me, everyone that's coming to me has done the yo yo dieting thing for years. years. So if they've been doing it for so long, they're just tired of it. Yeah. And they're like, I, I kind of portray this as this is the new way to do this. Like, do it a different way. But then I always tell people, it's in their welcome email. It says everything you ever knew about dieting, leave it at the door, like it has to be gone. Because, like I said before, my favorite quote of all time is if you always do what you always did, you'll always get what you always got. And that is it. That's it. So to me, it's like if you're going to come to my program, and you're going to just try to dye it again and ask me if you're doing a good job. I'm like, No, we're not doing that. We are doing the mindset stuff. First, I want you to set your goals, I want you to really get clear on what you want. Because you could throw out all day long, oh, I just want to lose weight. And then tomorrow, you might wake up and you're a pound less. And you're like, Man, I'm like, that's what you asked for, you know. So like, that's like a really common thing that I go over with clients is like, this is journey has to be different. So we've got to clear out the blocks for why they didn't work in the past.

Doug Johnson:

Yeah, definitely. And do you remember pop quiz? Do you remember what the first module was all about? An ICA and everything that we covered?

Kat:

I know. I know, mindset and goal setting was like there was like, the whole thing. Yeah, yeah. And I loved it. Loved it. It was

Doug Johnson:

all mindset and goal setting, because I don't think that's a niche or industry specific thing, right? Like, it doesn't matter. Yeah, it's everything. It doesn't matter if you're in weight loss doesn't matter. If you're in coaching, it doesn't matter if you're in YouTube, or driving or skating, like the mind is the thing that's going to drive whatever it is that you're doing, right. And so

Kat:

succeeding, if you're not succeeding at something that you passionately want to succeed at. Your mindset is blocking you. Yeah, 100 every single time.

Doug Johnson:

And so I guess I want to I want to ask, like, what was your mindset, like, when you were doing YouTube? And what was your business looking like then? Versus where's your mindset now after like the coaching, you've gone through the experiences you've gone through? And I know we talked a little bit about before, but it sounds like your business is doing a little bit better now. Right? Yeah. And so what what I guess, can you talk about the parallels between the two, like your mindset then, and what you're doing your mindset now and how that's going.

Kat:

So I was very frantic when I was trying to learn everything there was to learn about YouTube, but then into the coaching with ICA. So I was like, I was like, going crazy. Like, I just wanted all the answers. And I wanted them now and I wanted to understand it. And I think that overwhelmed frantic energy just messed me up a little bit because it made me push with action rather than intuition and mindset. So back then I was very just like, you know, always trying to ask questions, and why doesn't this make sense and make this make sense for me and now I'm kind of on the other side of it, where I did a lot of mindset work for business as well because I had done it for weight loss, and that was easy. So I was like, How can I bridge the gap between the two, but what I really realize is that everything is the same. So whether you're trying to build a business, lose weight, get a dream car, get a perfect partner, you know, improve your health, it's all the same. So if you can do it in one area, you can do it in every other area, you just gotta get rid of the blocks that are holding you back. So for me, the business blocks were a little bit bigger because I was, I had this thought where I was like, I know I can do this, I know I can do this. But I'm feeling really stuck where I'm at, I know I can do this, I know I can do this, but I feel really stuck. And that's like a very, that's a lot of duality. So like, I couldn't have that anymore. So I just threw it out the window. Last year, beginning of last year, I literally took all of my doubts, and threw them out the window. And I said, Listen, if I want this to work, this is what I want to happen. XYZ and I would make lists. And I would say these are my goals like, this is like the clients that I want to get. And this is how much I want to charge. And this is the kind of program I want to have. This is the vibe I want in my group, like all those things. And this is when I want to work specifically like what hours of the day do I want to work? How much do I want to work all these things? So I got really clear on what I wanted. And then I just kind of sat back. No joke, I just kind of sat back and was like, okay, universe, I put this out there. Like let's do this. And it happened. And I know that sounds crazy. But I think that as humans, our default is always going to be pessimistic, it's always going to be negative, because that's just what we've been conditioned to be. And we've got to change that if we want to see a difference in our lives. So for me, I wanted this business to work very, really badly. Like I just wanted it to because it was something I was really passionate about, I finally found a job that I was passionate about love to do. I still don't even call it a job. I was on my call last night and I was like, this isn't even a job. And they were like looking at me like I'm crazy. And like it doesn't feel like it, we put it out. So I put out into the universe, all these things that I wanted, I sat back and I kind of was like, okay, like, let's make this happen. And it did. And it's pure positive vibes and non resistant thoughts to go along with it.

Doug Johnson:

Pure positive vibes and non resistant thoughts. And that should be like, plastered everywhere. Like that's, that's really what it should be. Everybody should be good. Everybody should be happy. And you should not say a single negative blocking thing about anything, ever.

Kat:

Your Thoughts become things. Think about that. So if every thought and word that comes out of your mouth becomes the truth, yeah, you're really going to worry about what you're saying and thinking because it is true. And like even when my business was very early on starting I was like, I'm gonna have a really successful business. I'm gonna have a really successful business. There was this one real on on Instagram, long time ago from this, like, I don't even know what she is. She's like a witch. But she like has. She does all these reels and she doesn't like those big drums. And she sang this song and I still sing it every other day. I am booked. I am blessed. I am in demand. Everything is happening according to the plan. Oh, wow. Okay, that all the time. She I saw it once. I can't find it now, because I was gonna say that or repost it. She says that little chant. And I swear to God, I say it all day long. And it's true. If you're booked, client wise, you're blessed. You're in demand, people want you. Everything's happening. According to the plan, everything that I've wanted, like, let's do this. So like, if you can just refocus your mind about anything that you want in life, it doesn't matter. Everything's the same. Everything's neutral. So if you can focus on what you want, believe that it's coming and believe in what you are asking for and get really clear on what it is that you want.

Doug Johnson:

That's it. That's all it takes. That's awesome. I could not have said that better myself. Like I obviously still work on mindset stuff. I feel like we all kind of do at some point, like because there's always if you're progressing, there's always a mindset block that's there, right? But it helps to have the foundations in place, even for like the smallest of things. But yeah, like if you could start with the small stuff, you could build up the mindset. And that's there. That's so cool cat. Like, I feel like you could talk about mindset for days and a good way. I don't mean that in a bad way. But in a good way. You could for sure, talk about it and talk everything that's there. That's so cool. If people want to hear about you or hear about what you're doing or learn from you, like where can they find you?

Kat:

Yeah, you can find me on YouTube youtube.com/low. Peace apart. li l piece of art. And I'm on Instagram, too. It's a little piece of heart. But there's underscores between all the words,

Doug Johnson:

okay, for sure. And like, what do you what do you do? Like, tell us about your program? And what you do? I want to shout you out? And like, I guess yes, people that are listening in or enter into it for sure.

Kat:

Yeah. So like I've been saying weight loss is one of those thorns in our side that if you don't have it, you want it. And the people that do have it, you're like, how are they doing this and making it look so easy. They just don't have the mindset blocks that you do and that I used to have to. So we just got to clear out those blocks and then do the things to do for losing weight without it being so stressful. So my program is really based on creating a healthy lifestyle for whatever that means for the client. Like, if you want to do Weight Watchers, great if you don't want to count anything great. If you want to do keto, great, it doesn't really matter what the plan is. It's whatever you can do long term and kind of stick to. So we work on that, figuring out your healthy lifestyle, I work directly with clients one to one doing this. And then we also work on healing your mindset with like that example today was one of the examples of things that I have in my program. But really, it's all about addressing the blocks that are holding you back. And it really can be that simple. This isn't too it's not too complex. But there is a specific process that I like to follow that's been very successful with clients. So that's basically what we do. And I have a one to one mentorship available, which people can work directly with me. And then I've also got a group mastermind, which is the same thing just in a group setting. And then I've been running some fun masterclasses exclusively for my email list and Instagram really, and those have been really fun. We are doing one it's March now we've been doing the march mindset masterclass, which is really fun. So, yeah, that's a great way if people don't know if they want to work with me, like in depth, and they just kind of want to know my teaching style and things like that you can happen to one of those master classes and just get to know me a little better.

Doug Johnson:

Just get those good vibes going. Get out. That's what's up. That's so cool. Well, this has been a vibe not to date myself. I'm like, I'm like 30 something years old. That but man, it's been great to be able to catch up with your cat and everything that you're doing. Seeing the transformation from like, I don't want to say struggling but like, YouTuber that was like, just like I need to make I want to make this happen. I want to do my life. I want to live the life I want to thriving, successful businesswoman that like, you know, now you're helping people with the stuff that that you needed to do to like you like you're helping them with a mindset. You know, you went through the mindset shift. I think it's so cool and all comes back together. Yeah, if you guys want to check out Kat and her stuff, I'll have all the links down in the description or whatever this is gonna be up on. Thank you so much again for jumping on and being a part of this, like, having you as one of the students was so fun because we like knew who you were, and we've talked to you and stuff beforehand, and then you came on he made the transformation. And you're just writing now. Like it's so cool. Like you messaged us the other day, you were like, look at the video we did and like you're at over a million views on that video. And it's like, it's so cool. So you're crushing it. Congrats. You know, we're super proud of you. And Haley Hannah, and I'm not even kidding. We talked about it. Probably like once a week. We're like, countless, she's killing it. She's doing a good job.

Kat:

Yeah, I see I changed my life.

Doug Johnson:

Thank you. Um, it always helps us to be able to hear that. And that's what we want to do. Right? No matter what kind of program we're doing. Whatever we're teaching, like, if you're trying to change someone's life for the better, then like, that's all that really matters, right? Totally. Yep. Awesome. Well, thanks for jumping on cat again. I really appreciate it. And then yeah, well, we'll talk soon. Okay, awesome. Thank you. Thanks. We hope you enjoyed today's episode, and if you did, please be sure to leave a review. If you're listening on Apple podcasts or if you're following along on YouTube, be sure to like subscribe and check out another one of our episodes.