The American Dream Revival Podcast with Hayley & Doug

EP. 28: Broke? Do this NOW to earn on social media!

• Hayley & Doug Johnson • Season 1 • Episode 28

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From unsupportive spouses to starting with $0….in today’s podcast episode we conduct our first ever Q&A with some of our most asked questions from Instagram and it gets juicy! As always, thanks for listening/watching, we truly appreciate all your support!

As a side note, our Digital Income Family podcast has now MOVED to another channel (more on that in next week’s episode), so subscribe here to get notified if you like watching over listening: 

Get more info about how you can start and scale your online course here: https://digitalincomefamily.com/ica-vsl-registration-dif-pod

Join our free group: Facebook group: https://www.facebook.com/groups/239504614028385

Links mentioned in this episode: 

Subscribe to Hayley’s business YouTube channel: https://www.youtube.com/channel/UCIn5xWylpHmG70iyLAfHcnA/featured

Latest episodes you might have missed…

Hitting 7 figures in courses: https://www.youtube.com/watch?v=E1x8w9HwLak&t=1s

0 followers 0 dollars to 20k/mo podcast: https://www.youtube.com/watch?v=R_ICSqx2AMw&t=64s

Passion vs profit podcast episode: https://www.youtube.com/watch?v=394vEVR80Cs

Hayley Johnson:

Hey guys, welcome back to the Digital Income family podcast. We are so excited today because we're gonna be doing our first q&a. So I do q&a is on my business Instagram, which actually I know we're all over the place here, but lat in the last episode, you guys might not have seen the last two because we're now putting these podcasts on a different YouTube channel for business algorithm reasons, good things, the algorithm for that. Yeah. And so I mean, in a nutshell, I'm not gonna like hammer on too hard about this. But in a nutshell, I've decided to go back to YouTube and like really commit the most I've ever committed. We're gonna talk about why and like our five year business plan in the next week's episodes, but yeah, but if you guys haven't subscribed to the Digital Income family podcast, YouTube channel, and you're listening to this, and you won't want to watch us, you know, I like watching people like way better. I like to see their facial expressions, and some people can't watch us when they are on their commute. And now I want you to well get it posted on the thing. I've been doing that for years ago. But yeah, like, if you want to watch it, I will link the channel. And if you're watching this, and you got this link from my Instagram, then subscribe, because it's the only place you're gonna find these from here on out. And stuff like Spotify. And it's honestly such an annoying thing, we probably will lose out on 1000 people per episode. But it's, it's for long term vision, I feel so strongly about this, I don't even care. So we're gonna cover like all the details about our business in next week. So stay tuned for that. But before we get started, go ahead. Yeah, so before we get started, obviously, in this q&a, we're gonna be talking about things having to do with like our business and work life balance, and those kinds of things. But we're also gonna be talking about courses, because I mean, we just hit a really huge milestone with all of our online products and all of our courses. And so that was awesome. Again, if you haven't seen an episode, go back and check that and subscribe to all the stuff that Haney said. But basically, if you want to be able to learn more about how you might be able to get into online courses, or online coaching, group coaching, any of those kinds of things, so you can leverage some kind of knowledge or some kind of skill that you have, you can click a link down below or in the description, or wherever they put things for Spotify, and Amazon and, you know, yeah, YouTube, and then also Apple podcasts and click a link, and we'll actually have a link there for you to get some more info about how we might be able to help out. Yeah, but yeah, with all that said and done, I'm ready for the first question. Maybe I'm not ready, though. So I don't know where I should start here. Because some of them are very, like, tangible is not the word but like, step by step how to like, I obviously won't talk about like editing on here. But I'll start with, we're going to try and go back and forth with us. Okay, unless something more pertain to you. And a lot of people that watch are actually new, so welcome. But if you don't know, Doug, and we sort of coined these like, terms for ourselves, like this week, we kind of we do everything together, where husband wife is like, insane. But we don't necessarily have roles in the business because that's what it is when you're like, a solopreneur Well, not really solopreneur. But you know, we have like two team members. So it's we're still doing a lot of things but Doug's more like what the CEO Oh, gets it done. So I do like I execute, or try to organize things and try to put higher plays and hire people track people all the time, stuff like that. And eliminate that. That's operations, anything to like, make the business work, but mostly behind, but you also do all the sales.

Doug Johnson:

files do all the sales too. So I do a lot of the sales process between sales stuff and that kind of thing. But what would you say? Am I this isn't a question, but what Hayley is 110%, a CEO, like CEO, CMO, both Yeah, both. But Doug's. Doug does sales too. Yes, very weird. Thing is, it's like, if we were to try to put our roles into this way, I'd split it in terms of like Haley is very, like vision and thinker and marketing and big picture and sees where the business is going. And then she just take her shouts that into my eardrums, and it's my responsibility to get what's the ear thing like when you win it like it's not tennis? It's not tinnitus? What is it tonight? Some like? Yes, like you get you lose hearing in one ear. And so it's my job to download that and then put it into place or put it into accurately like just earlier, I was like, I say this at least, I'm not gonna say how many times I say in a day, but what do I say different things. I'm like, I know you don't want to hear this. Or I'll say, Oh, her, she'll stop me. Whatever I'm doing. She's like, just three minutes.

Hayley Johnson:

I don't want I'm like, Hey, this is really good. Like, I'm not gonna lie. I was in the bathroom getting ready listening to some podcasts, and I came out and Doug's like, Oh, God, like what? Like, Doug, my

Doug Johnson:

mind is blown down. I'm exposed

Hayley Johnson:

to new things. Like I'm just a constant absorber of knowledge. Like, as much as humanly possible. It's really, I wouldn't say it's bad. Like, I'm still thankful that that is the way but I could not execute on more going on a weird tangent here, but I could not execute. And like I probably can execute five to 10% followed by myself, because I'm so headless chicken like Doug right now is tasking our employees like in a sauna and I tried to task them myself and they could tell you like it was a hot mess. Anyway, So I think it's because you have a court like five years of a corporate background, corporate

Doug Johnson:

background, and I just have creative background. Yeah. So like I've seen SOPs, and I've seen lots of I don't know what that is. Yeah, sounds like training document standard operating procedure.

Hayley Johnson:

I tried to do that one time stuck, like figured out, you know, it's funny working with their spouse. It was like, here it is. And he's like, that's,

Doug Johnson:

at least you can be honest with each other. We really

Hayley Johnson:

can. Really,

Doug Johnson:

always let's get all the questions before I start going mob because I can't hear out of my ear. Like, what does that reference from Archer like? Nobody knows. Okay, but real quick tangent in archery. You know, that show they used to get into gunfights and one of the things in the show cartoon. Yeah, one of the things was like in movies, people can shoot guns and like, their ears don't hurt. But in reality, guns are super loud. We Haley's just like, Haley's just like a gunshot like you just walk around for the half of the day. Not being able to hear anything else. But the ringing in my head. Okay,

Hayley Johnson:

I'm done. I'm done. That will not be made into a real Okay. All right. Let's reel it back here. Okay, I'll come down. Okay. So, these are going to be an honest, okay. It's okay. I'm watching. We had the baby on the monitor, you know, like baby monitor my life. Oh, great. Great. And our kids are sick. It's a nightmare. As a sidenote, so we're doing this before we get it? Yeah. Okay. So question. My family doesn't understand what I'm doing. It's so hard.

Doug Johnson:

Man. That's not even a question. But Okay, question and answer here. It's just a statement.

Hayley Johnson:

Yeah, some of this. Some of these are statements. But I think it's like, I understand your question. But you've never put it never happened, influencer? I've never you've never asked an influencer question. You wouldn't know this. But you're cut off character limit. So they're probably like, what do I do? Yeah. Do you want to answer this one?

Doug Johnson:

I mean, my family is still doesn't get what I do, probably to this day, although my dad listens to these podcasts now. So what's up?

Hayley Johnson:

Like yours? Oh, no, go ahead.

Doug Johnson:

No, but it is super hard. It's extremely hard. And it's probably the most difficult thing that you're going to do is to have to try to explain yourself and explain your vision and your dream and your goals to somebody who doesn't have the same vision and dreams and goals. So what do I do? Like, let's say at the end of that, that question is my family. It's so hard. My family does understand what I'm doing. What do I do? The answer to that is you don't talk, you don't tell your family about it. Like you don't hear what they have to say. You don't have to listen to what they have to say because it just doesn't connect. It doesn't resonate. And you never want to take advice or listen to anybody that isn't living the life that you want to live. Yeah. Like it won't make any sense to them. They want those questions so much, and they want to keep you sane and concerned. They want to keep you safe. And they're not trying to be rude. They think they're doing it for for your rights, or you know, for did they're doing the right thing for you. And they feel like they're, it's like the noble thing to question everything to make sure that you're doing well. But in reality, it sucks to be questioning. Yeah,

Hayley Johnson:

I think like, this is like phase one of entrepreneurship, it's like you still are insecure, and your whole life you've been trained to not to go back to public school or school. But you know, like, honestly, in schooling, and all of that societal conditioning you're trained to not fail. Failure is bad, all those things. And also you're trained to, like go the way of your parents like the way that your parents went, because you want to be in favor of your parents, like, even at 30 years old, we call a lot of us have childhood trauma, like an adult, you know, necessarily, but you want to, you know, make people proud of you. And that's what makes you happy. And we all have ego issues that to some degree. Anyways, I digress. But you that's phase one, I think of entrepreneurship. Yeah. And I think we're in phase two. So like, if anybody questioned us, I'd be like, I wouldn't even like it.

Doug Johnson:

I wouldn't know that I get questioned, I wouldn't even give a crap

Hayley Johnson:

because my vision is so much bigger than their opinion. Yeah. But at first you the thing is, is like how you get over that is number one, you work in silence. You know, you don't tell anybody what you're doing. They just find out because you're successful. And that's the way you got to do it, or else you are going to be just having a business to prove yourself to like Aunt Pam. You know, like, why don't don't do that. And then the second thing, no dog. Okay, well, the pen some, some people are terrible. But and then I think the second thing is, once you do have that success, let it speak for itself, but still lay low. Because even when you're making seven figures, they're gonna question whatever you're doing. Investing, you didn't do this, like, because

Doug Johnson:

this is the core root of everything. The cause of this is that they don't sense they don't understand there, it's gonna be hard for them to support you, you'll get questioned all these things, because you're doing something that they didn't. Yeah. So therefore, you're challenging their way of life and their current living on all the decisions that they've made up until this point. Yeah. So if you start going off on an entrepreneurial path, and you're like, Oh, I'm going to create passive income for myself. I'm going to create financial freedom for me and my family. I don't want to have to do this all through a nine to five and work until I'm 68. That your parents or your family who are getting close to 68 are going to be offended to deep down yeah, they're going to be offended by that and notes to no fault to them. But you Whatever I've been doing this,

Hayley Johnson:

well, they if they see well that I've never seen that possible, so it's not possible. Exactly. So you can't shame them for it. You know, I would say that that's not like a lot of people have these fears, like, especially our students for years. So like, Well, I'm afraid that people will find out. And, like, most 99% of time, no one's gonna say anything. It's a silent that will be definitely I've mentioned salutely They won't ask you because they're scared that you're failing, or they're scared that it's possible. And or it's awkward, because they're uneducated, and I don't ask people about things. Well, that's not true. That's not true. Actually, we try to ask you anything. I always want to know, but some people don't want to come across stupid. So they're not going to ask me something. They have no idea. Yeah.

Doug Johnson:

And it gets hard because like you want the people who you care about and the people who you know, you respect and that you want their, their love and stuff from like you whether it's friends or family, whoever, they won't ask you anything. Because they're scared to ask you things. So all of a sudden, it's like there's this huge wall that's there. And it kind of sucks for

Hayley Johnson:

a while. Yeah. All right, shifting the topic here. And also, it looks like it's gonna rain. All of a sudden in California, like,

Doug Johnson:

cloud just came over. Yeah, and our lighting. Sucky. Cloud

Hayley Johnson:

is good. Okay, so someone says, this is totally like, not relevant to the last thing. I get 500 clicks on my links. I barely make anything math problem. Yeah, I mean, not really. But I barely make anything and affiliate commission, how can I change this? Doug is gonna have his logical answer. And I'm gonna have my like,

Doug Johnson:

I mean, I got I got I have I have a logical answer. The real logical answer is like, you shouldn't be doing affiliate marketing, if you're linking 500 link clicks?

Hayley Johnson:

Well, no, what if they, what if they just need to grow, they need to get more

Doug Johnson:

leads as the one. So there's two things that need to happen. Okay, either one, you quadruple, quintuple, however many 10x that number of link clicks, or to sell something that's your own and makes way more money than $5 on $1,000 item? Yeah, like, that's the logical, I think, like, a rational thought.

Hayley Johnson:

Yeah. And that's what I was gonna say, sort of, but I think with affiliate links, there's totally different niches for them. So you could have one that is high end camera equipment, you know, for photographers, and they could make like, a lot of money, because why can you explain that? Like, yeah, versus rewardstyle. And Lincoln, like your coffeemaker?

Doug Johnson:

Yeah. So for those people that maybe don't know, as much as how affiliate works, basically, affiliate marketing is just, you are referring products to people. And basically, when they go through your click, your click is tracked, and then you get a very small percentage cut of whatever is being sold very small. If you sell something like you know, somebody goes through and buys a pair of socks, you might get a couple of cents on a pair of socks. But if somebody buys a computer monitor, you might get five or $10. But there is one exception to this, where 500 link clicks would be baller. And that's if you were an affiliate for SAS programs or courses. Yeah, coaching programs, people make crazy, crazy money.

Hayley Johnson:

So when you talk about one of our older mentors, without saying who it is

Doug Johnson:

basically one of our mentors, that's basically what he does is he is also an affiliate so on top of like, what he teaches and coach us on and things like that. He's also an affiliate for a SAS program. Basically, it's a it's a program, like a computer program that you use for coaches and coaching. And basically, we talked to him about it and trying to figure out like, hey, how do you live your life because I was one of things were getting coaching was basically like Lifestyle coaching, trying to figure out some other things with kids and directions, where to go in life. And basically, he was like, look, like, I make this much number of dollars in all my coaching sales and my courses and stuff like that. But I make like 3x and affiliate marketing through. It was literally like seven or really nearly seven figures. It was the difference was like, I mean, yeah, it's literally three times so he was doing like, a quarter, three quarter million dollars or something a year in core sales. Yeah. And then just way more than that,

Hayley Johnson:

but fun fact, I wouldn't say he's a nobody, but he does not he's not a viral influencer, you think to make that kind of money in affiliates from even like a software or something. You'd have to have like 100,000 views per video to make a million dollars. I mean, he literally had like, 2000 views on his podcast. Yeah. On YouTube. I don't know about downloads, obviously.

Doug Johnson:

And that's because here's the thing, like the way that it works with software's or programs, it's higher ticket and stacks, right stacks because it's monthly. So some people need to pay monthly to use a program. So we have like two buddy affiliates. We have Kajabi affiliates. We have, you know, any like teachable fields, we have a bunch of things. So anything that you use monthly, that's a recurring monthly charge, you get a cut of that monthly. So that's enabled in 10 people than 10 people. It's not 10 sales a month that became 30. No, yeah. 30 Commission's.

Hayley Johnson:

Yeah, so that's like, great. So I think like to reel back to the question, you just got to ask yourself, like, do you want to build a business and no shame to our old mentor because he was making like half a million in his own core sales. So I'm not talking about him. But like, if you've asked me that, like, do you want to build a business that you control? Or do you want to build a business based off of algorithms and affiliate or other companies paying you out? Yeah, also didn't a company just change like a big company change their payout? Amazon?

Doug Johnson:

So yeah, so Amazon Associates Yeah. So one of our students didn't even know your students does Amazon live streaming. And she basically does like live streams and videos on Amazon to get affiliate sales through Amazon. She's like one of the top performers there. And she was like, one of the reasons why she came to us was because Amazon changed the commission payout. And companies can change the commission payout anytime. But basically her Commission's went from 70% to like 22%. And it was like, without saying without, without saying a word. Yes,

Hayley Johnson:

no, but like, I'm not saying the price of what she was making. Oh, yeah. Okay, so it gets back to her. We all want to hear people's income. But it was staggering. She was making so much without saying it. And now it's so

Doug Johnson:

little. It's like a quarter almost crazy. She's making. So I think

Hayley Johnson:

yeah, like, if you want the real answer from us sell your own products, online courses coaching, like, how many times do I have to say, get your 500 link clicks to your own product? And you'll make like, 100 times more? Yeah, honestly. Yeah.

Doug Johnson:

So if you want to learn more about how to do that. Your Sony does that every time. It's a perfect segue. This

Hayley Johnson:

is a feminine show. Okay. Somebody says, How do you balance it all? I'm dying. We've Okay, I want to do another podcast episode on our life, which is such a joke. Seriously, life bounce?

Doug Johnson:

off here real quick. Oh, wow. That's okay. I know very first. So this is how you balance it picture in your head, a teeter totter like a seesaw thing on a playground. And you got one five year old and one three year old and the other side wears the one year old, more than one year olds around in the sandpit somewhere, but the five year old, a three year old and teeter totter. And they don't care about each other. They just go like this. Back and forth. Oh, crazy. That's how you balance it does our kids. That's it right. And that's exactly what I think of one of them's yelling, stop, stop, stop. And the other ones like Chop, chop, chop, chop, and then it starts spinning because their teeter totter spins, that's when

Hayley Johnson:

we have that teeter totter. It's a nightmare toy,

Doug Johnson:

like, I'm gonna cut you off in a tangent. That's okay. It's my library strong, right

Hayley Johnson:

about the balance. Okay, that analogy, I would say that it depends on how fast you want to move. Now, these are a limiting belief, these all probably and could be limiting beliefs. So what we say you have to take with a grain of salt and choose. And once again, we're here, but choose if you want to adopt our belief as yours. So just because we say it doesn't mean that it's going to be the same thing for you. And so that's what I always think just because someone else says, You got to do this, I'm like, okay, is that just your belief anyways, so my point to that is, is what I was saying is like, if you want to move really fast, life is going to be very out of balance. Because you're spent naturally spending more time on your business, then now I'm not going to say with your family, or like with your kids, because we spend literally, this is the only time we're allowed our kids is right now and they're in they're sick and coloring and things. So But anyways, so I think it just depends on how, you know, the, the rate at which he wants the success?

Doug Johnson:

Yes. And here's the thing is, it's like, what constitutes the other side of the balance? Okay, so like, work can be one side of it, and is the other side in terms of balance? What is like the fun, non work portion, right? Because to some people, that is spending time with their kids, and if it's on our side, then we're like, 99% kids 1% work, you wouldn't say that? Well, not that much. But to some other people, maybe spending time with their kids isn't there recharging time or whatever. And really, it's Hobby Time, and you don't get any time for your hobbies anymore, because work is replacing that. So now everything's out of balance. Because yeah, it just it just,

Hayley Johnson:

you focus so much on balance, like, like you need to stop because it's going to make you miserable. You have to find joy and happiness in every single aspect of your life. You have to find joy and happiness in building a business from scratch. It has to start I eat my microphone there. Doug says I need to be closer. It's like I'm kissing called the three finger rule. Okay. That sounds strange. So I think like you need to find excitement and you know, eagerness when you got one view on your YouTube videos, yes, I got one. Let's go for two, you know, and you have to take it in baby steps. If it's like, this is a drag. I'm spending all my time nights I don't get to like chill out with my husband watching Netflix, then you're just focusing on how you're so unbalanced. And so we don't do that anymore. We know that life is not like everybody else. But we get to have the freedom of time and you know, financial freedom to do different things because we've embraced the unbalance, you know, and also balance is just like, societal, another societal norm. Yeah. Who says you I mean, to some people, it's balanced but you're working 40 hours a week at a job and spending like an hour or two at night with your kids on the weekends. It's like why is that

Doug Johnson:

valuable balance is that you get to you work 60 hour weeks but Friday afternoons you get to crack open a beer at the office and like that's balance but they like it

Hayley Johnson:

so it just it's dependent on you. It's all 100% dependent but anyways, literally, did you have anything else there? No. Dog. Someone said I talked over. Already mentioned I can't. I gotta stop.

Doug Johnson:

I wish I could put in the plug here somewhere where it's like because we have a voice transcription software. Do not that literally says how much Haley talks versus how much? Because then because the AI can tell the difference between our voices. I feel like I've been doing good now. One time. I was like Haley 83%

Hayley Johnson:

I know listen, I know what you talked a lot today. But I know what that episode was and it was the homeschool was like come on. We'll have that much to say on homeschool like Yeah, but dogs like yeah, she's her. I'm just like they just, I just like to play on it. Does it doesn't look good to random. Okay, anyways, so what was I even seeing the bounce? Oh, literally, we work naps. Doug works sometimes in the morning we flip flop. Okay, so he works most mornings out. What is the morning? Okay, so lately you've been waking up at six but you're trying for five? Five? Did you wake up at five today is 515 Or you look pretty good for that. And dogs. You just like I'm dying. You like my coffee IV dying? Yeah, yeah. Okay, we're not the healthiest bunch here. We're not at the

Doug Johnson:

gym, at the gym every morning at like, 4:15am and then I jump in a cold shower.

Hayley Johnson:

I wish I tried that. Wow. Okay, anyways, okay. So we really just spend time with our kids and work elite. The next version of our lives is like help. I know, I could do it now. But it's there all the beliefs. Okay. So we work Doug works in the mornings from home in our office and he is randomly interrupted. Like I said before, ideally, ideally, and our dream life we have an adu in the back. That's a separate house that we will invest whatever to make happen, because it's like, that is real balance to us when you can close a wall like you can't even be interrupted. But we were not like not stressful anymore. It used to be and then we just embrace it. And then we work naps, which is quite in time for our to like the thrill in the five year old right now. Right now we're doing a podcast and then we work every single night. While dad does. I used to work nights for years and now like I just can't

Doug Johnson:

mentally What's that phrase? Like? You can't let the candle go out? Is that how that burn the candle? Yeah, well, yeah, I mean, for sure. Burning it at both ends. But you know, you can't like the candle can't grow. You work into the day, basically. Like you gotta you got to work until it's light again. And then you keep working. Okay, you don't work all night long. Well, no, but lately, you got to work both sides of it. Yeah, yes. So anyways, there's

Hayley Johnson:

no balance there. As you can tell, we don't have like strict hours. We also homeschool together he does math, and sometimes science. I do everything else like reading and all the literature stuff. So it's, it's to some people, it looks like pure chaos. But I think our kids are pretty chill. Like, we don't have wild kids or anything. So super weird boys really small. So it's easier on whatever. So that's like our little song and dance here. We just make it work. But when Doug worked full time and I was trying to grow business, which I didn't know what I was doing, it was just like when the kid was were sleeping kid was sleeping kids were sleeping. Okay, it's impossible to choose a niche. I like too many things. So I'll link down below a whole podcast episode where we talk about what we would do if we wanted to hit we had zero followers $0. And we want to hit $20,000 a month, I can't remember the timeframe. I said like in under six months or under a year. I'll link that I also we also did a podcast episode I hate when people like Lincoln everything but I have to we did a whole episode about choosing a niche. We talk about like money goals and like, what actually matters? Should you choose your passion over profit. So we'll link all that down below. Okay,

Doug Johnson:

there's a whole rhythm or song and dance to figuring out exactly what you want to do. And if you're multifaceted and those kinds of things, but at the end of the day, if you want to the short answer not have to go through all those links, which you should still because there's a ton of value. Yeah, Haley will tell you to go with whatever is most profitable and will get you money. And Doug balances in between that I like to balance between passion and making an income.

Hayley Johnson:

All right, YouTube or Instagram. What is better?

Doug Johnson:

I mean, it kind of depends on what you're going for. Yeah, personally, I like YouTube. Yeah. So we're way better. We're not

Hayley Johnson:

switching like we were still doing the podcast, and I still have an Instagram account. But like I'm fully committing to YouTube, because it is a dream. I love it so much. Yeah, but everybody's so different. It's just Instagrams disposable.

Doug Johnson:

Yeah. Here's the thing is that there's, there's different use cases for both thing for both, you know, options that are there between YouTube and Instagram. But at the end of the day, Instagram is a social media platform, whereas YouTube is a search engine. And I think there's stark differences in those two. Yeah. And that search engines will stick around in the social media platforms. Like look at Vine. Vine is like my favorite my favorite. I you know, like example here. Yeah, Vine was just like pop in one day and then literally gone two or three days later. Yeah, you know, the government's still thinking about whether they should get rid of Tik Tok or not. Like, they're like, literally it's on the table again, like should tic toc be banned. Yeah. So what's gonna happen all the TIC tock errs?

Hayley Johnson:

Yeah, I mean, I think you okay, my I think both of our opinions on this will really just my I don't know if you agree with me here, but it's changed so dramatically with probably in the last six months. I used to think focus, laser focus one platform and I still think that works. You know, if right now you're like, I'm gonna laser focus on Instagram. If it goes off, it goes down. Like, I hope you have some warning, obviously. And I hope you have an email list. It's not that big of a deal. I mean, yes, you should have been on other platforms repurposing at least. But you can start over you're, you're now a professional, you know, I hope, I'd hope and if you're not, then you wouldn't lose anything anyways. So, yeah, but the whole, the whole thing that I've sort of like adopted is being omnipresent, which sounds horrific, because it just means you have to do more work. But it is so imperative. I think that us and that's what we're working for, for like this year, next really next year, it's almost the end of this year, but is repurposing and being on multiple platforms, because we're obviously business owners, you want to protect yourself, you know, limited liability kind of stuff. So it's just important for me.

Doug Johnson:

Yeah, it absolutely is important, but at the same time, if you needed like if the I don't think this was the question, but if the question was, if I could only focus on one, which one should I focus on YouTube? It'd be YouTube, in my opinion, but in reality, and in practical use cases, you need both. Yes, like, because YouTube honestly isn't the greatest place for people to sit down and talk to you. Whereas Instagram, you can literally voice message DM back. So like abs, it's absolutely game changing, especially when it comes to sales.

Hayley Johnson:

But the thing the biggest thing, we won't talk about this too much. So I have like, I'm doing really YouTube growth and like sales videos on my main or No, not my main, what does matter my business YouTube channel, which if you haven't subscribed there, I'll link it down below. I'm posting. I know I forgot to do more Hold on. But yeah, so I think the amazing thing about YouTube is that it grows your brand for you, essentially overnight, because if you can rank which you can, even if you suck you can figure it out and get better if you don't quit and failures, quitting weed all that stuff we talked about. But if you figured out what you will if you don't quit, and you can rank videos, they can actually not just grow your brand but get you sales 24/7 Like we're still able to get sales from our YouTube printer products because of old videos I was able to rank three years ago, years ago so poorly years ago, yeah, when we were pivoting businesses from YouTube printer like teaching YouTubers, which we still are going to do but to like doing online courses, we were able to make past literally passive literally passive income because I didn't have to create any more content for a good like when we weren't didn't have any money coming in necessarily actively. For four to six months.

Doug Johnson:

Yeah, to cover all of our costs, all of our expenses, all the business, it was scattered. But it was a sketch because of Reddit, all of a sudden, YouTube could have been like no more of that content. And then just like,

Hayley Johnson:

yeah, that's what you got to be. So you have to have an email list on offense. Okay, so someone says, I need money, like now my husband got laid off, or what do I do? I have an answer. I mean, I always do. But go ahead, but you don't know what

Doug Johnson:

I mean. The reality of that is is that the job will know like something Yes. Somebody needs to go and do something. In the meantime. Yeah. Like to like Absolutely. The LSAT. That's not one of the answers. Let's say that's a given. Okay, then you got to go out and just gotta start coaching people. Yeah, you got to start begging for like literally,

Hayley Johnson:

literally because we could say oh, just start on like horse, you know? And like, no, no, if you have zero followers $0, which again, we cover in the podcast episode a link below in detail, but if you need it like it's your life's mission.

Doug Johnson:

Like if some dudes knocking on your door being like, where's this money? I know, it's weird, kind of weird, right? But if that's happening, no, you're going to do some type of a service. Yes. Times the service intertwining coaching one to one coaching, challenge service, that's the easiest. So have two followers

Hayley Johnson:

and still make a lot of you have no followers? On the internet. Yes. Yeah. So a lot of our most of our students come to us with no following. And they're, they say that they're like, they're not, you know, their husband got laid off some of them. But they're like, I need this money right now. It's not the greed, okay? It's just, I have a terrible illness or so crazy things. You know, like, my child is like getting bullied at school that's happened, like, I gotta pull them out, like, I got to do this. And so when you're in a desperate situation, it is a blessing seriously, because you will make it happen. There's no like burnout or victim mentality. It's like you have to do it. And so for that person, I would say, shoot, like choose, obviously a niche that is lucrative that you can learn you're willing to learn more about and get an expert level out, even if you aren't that the best. And then do one to one coaching through social media. Yeah, even if they may not run ads. Yeah,

Doug Johnson:

no ads, because ads just cost more money. It's yeah, it's not that you need more money. It's just that it's money that doesn't have a 100% return because you don't have a proven offer. And you don't have the clout, the social clout in order to be able to run ads. Yeah, like in order to be able to run ads, you have to have a ton of proof. Otherwise, why would somebody believe random? Yeah, but if instead you created connections and conversations through social media through the DMS, it could be like Reddit, it could be literally anywhere people like some of our clients are going to LinkedIn and some of our students are going to LinkedIn now. It can be literally anywhere. And as long as you have a skill that they need to learn, you can charge to teach them that

Hayley Johnson:

Yeah, and like obviously, we do this for a living so we see people our students doing all the time, they have nothing going for them. And they're replacing their income super fast. So we obviously have testimonials not to like it's not about us, it's obviously to show you what's possible because a lot of these people are so gracious enough to help others and obviously help our own business. I'm not done and share, like how much money they've been able to make. So have two more questions. This is so long, but how do you work? Do you create certain content? And then your husband edits? Or how does that like, how does that work? I think she's just saying like, like, how

Doug Johnson:

does it go back and forth? Yeah, like,

Hayley Johnson:

what are we already talked about our roles, kind of, but yeah, I mean,

Doug Johnson:

it's changed quite a bit over the years. Yeah, for a while, it was like, you know, Haley literally does everything. And Doug just does websites and tech stuff, and then all of a sudden evolved into well, we need to start getting people, more people in the program. So you're going to start teaching people. Then I got involved in doing things like actually making the program like parts of YouTube printer, we started doing that. And then it just started to really move into a now we're working kind of simultaneously. Yeah, on different things that we've just established over time.

Hayley Johnson:

Yeah, I think like I all I do, because if I did is still if I just did so much more, I would not be a homeschool mom like to be honest. And so I have to limit myself. And I really want to limit myself, it's not hard for me to be like, I don't want to work. Even though it seems like I'm really tenacious, or whatever the word is, like obsessive I am. And I learn all the time when my kids are doing things. But I only do marketing and what I mean, there's other things I do coaching, fulfillment, marketing, marketing, and I lead the business, like with planning and stuff like that launching things and should we do ads and what coach because I'm in it, like I'm in the industry. And Doug, like we said in the beginning is like the doer. So I do, I tasked Doug verbally, no one in the kitchen or whatever. And he will say I asked him for all of his advice. This sounds kind of like unbalanced. It's literally not the bathroom, DUCK. Duck, not go away. No, we have a such a good life. Like, seriously, I know it sounds like I tell him what to do. It's not like but I asked him to him. He doesn't want to be asked anymore. He wants me to talk. But the thing

Doug Johnson:

is, like, she'll come to me with a question and on an idea. Yeah. So like we should do. So

Hayley Johnson:

for instance, I want I wanted to start YouTube ads, because YouTube, I love it, obviously. And we did Facebook ads for like two years, and we had successes and failures. And it was wild, wild ride, like money mindset emotionally, like wow, putting your money into a burning ball flames. Anyways. So I was like, Doug, I think I think I want to do YouTube ads. And he can you like figure that out? Yep. And so then he works days every night.

Doug Johnson:

It's like, Doug, do you think that's a good idea? And should we figure that out?

Hayley Johnson:

And most of the time, you always agree that's not true. Sometimes you're like, No, no, no, yeah. Oh, yeah. Final

Doug Johnson:

times like that. But really like the way that we ended up working like this was just playing to our strengths and figuring out what we needed. But it was so rough in the beginning. It was so rough. And then there was also time period where it was like the Hello Johnson family, which was a thing. Yeah, we tried to work so many, me being a vlogger. And I'm not a blogger.

Hayley Johnson:

Well, we've come a long way from there. It's a good lesson learned. Okay, last question. Do I really need to share my life to grow a business on social media? No. I mean, I think if you're selling your own products, you want to sell the outcome. And the best way though, I'm not gonna lie, like you don't even influencer, but the best way is to show your life, you could say, hey, I can work from my home, and do all these cool things. And you're just talking in front of a wall.

Doug Johnson:

But people are like, Who is that? That doesn't mean you need to talk about your three year olds birthday

Hayley Johnson:

party? No, no, but you can show B roll clips, maybe with a totally hypothetical blank with a voiceover you actually working from home or, you know, let's say you have like a super fit body. It's better to obviously show yourself having really, you know, discipline daily habits and being so inspirational versus just being a talking head. So no, you don't have to share your family at all, you know, share their face. You don't have to share where you live or anything like that. But it gives you more impact. You

Doug Johnson:

have to though I mean, you don't have to and let's be real, there are people that don't do this. But if you want success, and you're a normal person, you don't have 8 million followers. Yeah, you got to show your face. Oh, god. Yeah. Some people are asking like, Oh, can we do this without a face? And it's like, no, you can't do this face now. Like there are faceless YouTube channels, but they're not. They're not selling $10,000 coaching packages or

Hayley Johnson:

any at all. Really? So that's like a different business model.

Doug Johnson:

Yeah, absolutely different. But yeah, at the end of the day, no, you don't need to share your kids. You don't need to do anything like No,

Hayley Johnson:

but I think like you got to come outside of your comfort zone a little bit more. And share the outcome that you're trying to sell people. Yep. You know,

Doug Johnson:

like, relatability Yeah, they want you don't have to be perfect. And this is what I try to tell our students when we do a sales because I did sales training, but when they try to sell somebody, they need to show somebody that the person they're talking to what is currently in the life that you used to be in Yeah. And you got out of that life and because they're like, oh, they were like mean before they got the success, that means I can get the success? Yeah. So you need to be able to show that. So if that means showing your previous life when you were super fat or super unhealthy, or whatever it may be, like, whatever that transformation is, you need to show that if you want to have those results,

Hayley Johnson:

yeah, I think it also is niche specific. So like, if you're, like I said, if you're in the diet and die isn't the right word. You know, like all we're using a lot of triggering words here today. But Doug, it's more of like, whatever health Okay, weight loss, the weight loss niche. Yeah, you want to show yourself looking good. You know, come on, like you want to show yourself like I said, with those discipline habits, that you're teaching other people that they want to be a part of your team and onboard, you know, or your tribe. But if you're talking about like, I don't even know like navigating being a single mom, you can just storytel Like, you don't have to share yourself as a single mom and your whole life. You know, storytelling is so, so impactful.

Doug Johnson:

Yeah, that doesn't mean go vlog. No. It means tell impactful stories that help people resonate with your point and who you were and show them that they can get the success and that transformation that you have. Yeah, but I think

Hayley Johnson:

that's about it. This is like Yeah, I think so too.

Doug Johnson:

Yeah.

Hayley Johnson:

But thank you guys so much for sitting here. If you're still at the end, make sure to subscribe to our YouTube channel. Check out our link below if you want more info on courses, and what we can what we help people with and we'll see you in our next one. Bye, guys.