The American Dream Revival Podcast with Hayley & Doug

Ep 26. We hit 7 figures in sales to our digital products...how we did it!

• Hayley & Doug Johnson • Season 1 • Episode 26

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ICA is open for enrollment for a short period of time here! https://digitalincomefamily.com/ica-sales-page-2022

Years ago it became my goal to become a seven figure digital entrepreneur. Honestly, it was for no other reason than to prove it to myself that I can still be a present mother, grow an online business, AND become financially free all from the comfort of my laptop. 

Weirdly enough I had heard about affirmations and started saying out loud everyday...

"I will become a millionaire by the time I'm 30." I even started singing a little song in my head to that tune like a psycho. Now, not everything in life is about just that, but...

I knew that if we didn't focus our efforts on it, that nothing in our life would change. As Tony Robbins says, "Where focus goes energy flows" and that couldn't be more true for us.

In today's podcast episode, we talk about the lessons and failures along the way to seven figures! 

Think you're ready to start your own online course or coaching program but just need a little bit more info? Book a call at this link here to figure out your exact next steps! https://calendly.com/hpj-courses/digital-income-family-free-strategy-hpyt

Sign up for our FREE 100k in 12 months challenge! Learn how to start from ZERO and earn a full time income online in a year here: http://digitalincomefamily.com/100k-12-months-challenge-registration-pod

Hayley Johnson:

Hey guys, and welcome back to the Digital Income family podcast. We're back. Yes, today's episode is exciting because we want to do this one first because we just found out when we were on our trip that we hit over seven figures in our online courses business. Mythical number. Yeah. Crazy number of people like to label things on. Yeah, yeah. So like through our online courses, low ticket courses, high ticket masterminds that we run and coaching coaching a variety of our products is over seven figures, which is like freaking crazy. Yeah. And so I used to think like, I never said a lot, or I'll never earn seven figures. Like I never really said that. I think it was just in the back of my mind. I was like, That's a crazy number. Yeah, like, I don't know, anybody that makes that kind of money or anything like that. And so when that happened to us, I immediately was like, I want to tell people like how we did it. And also, like, the biggest lessons that we've learned, because when you earn that type of income, no matter what it's like, so much failure, so many arguments. So much like strife, like agreements. I mean, not really disagreements, just kind of like figuring

Doug Johnson:

out you have to have like crazy discussion. Right? You got to fail. Yeah, lots of failure. Lots of like adversity, or like, yeah, there's just like a lot of stuff that's going on, basically. But I mean, like Haley was saying, I really like this kind of stuff, because this is the stuff where it's like real. Yeah, you know, I want the real deep stuff from people like the on how to be able to get there. I don't want them to be like, Look, guys, it was like, it was, you know, I don't know why I keep thinking this, but it's like confetti and cake or something. You know, like, super happy rainbows and butterflies. Yeah, it was a great time.

Hayley Johnson:

But it was I mean, like, we're so grateful for where we are obviously right now, and that we persevered. And like, somehow we reached inside of us and like found grit. Because wow, like we had to be super comfortable with being uncomfortable. It's like our motto of life. Like how can we just like live in uncomfortability? Yeah. So we've still living in it and never ends, I think entrepreneur but the other reason I listen to as long but the other reason why I really want to talk about it is because whenever I learned of Pete, like how people are making money, it's like seven or even like 10 years ago, they weren't doing income reports. And so it was only until I found some random. I've mentioned it before on the podcast, but like a random income report from this lady that was teaching people how to do blogging, like on Pinterest, it opened my eyes when I found out how much someone was making, like per month or like even that they were able to hit those types of figures. I saw potential I saw possibility. And so that's why, you know, a lot of people shade others for doing income reports. We've had a couple on our podcast before and they think don't talk about money religion, or what is another one? Politics, Politics. Yeah, I only talked about that much. But yeah, like, I mean, that's like, that's being said for a reason, because people really get triggered. But it's like, if I don't talk about it, no one's ever going to know what's possible, and they're not going to be inspired. And that's how I was inspired to do things with my life is I heard how much someone's making how they were doing it. So I just I have no problem talking about it is a little weird. I'm not gonna lie like in your own life doing income reports online. It's

Doug Johnson:

weird in your own life. Because people see things family and friends see things even like students see things with students know exactly like what we're doing and what we're working on. Or they're part of it. You know, they, they're, they're a part of what we're teaching what we're learning, we teach to them, but it is just one of those things where it's kind of just like in the room.

Hayley Johnson:

Yeah, it is weird. Yeah. Yeah. Grandparents is not really we're getting deep here. But anyways, yeah, so we're gonna talk about like the lessons and failures along the way. But before we do, go ahead and list

Doug Johnson:

all I was like, where's this go? I gotta know what was happening. I see is open for enrollment. Like super excited. What is it because people don't know what that means. So if you guys are new, Hello, how's it going? My name is Doug. This is Haley really. But basically, ICA is our course and coaching program. It stands for influencer course accelerator, you know how to be an influencer to do it. We just say that because we use social media, just like a lot of people do in the world right now. So basically, it's a coaching program to be able to help you guys figure out how can I leverage a skill or knowledge that I have to help other people and make money in the process, and it's honestly been life changing for us. It's been life changing for our students. And we have a new open enrollment that's happening, we've actually had a bunch of people DMing us, asking us when the enrollment is going to happen. And so whenever this podcast goes up, they'll be able to no longer reach out to some people too. But anyways, the way you can find out, click a link somewhere or if you're listening, you can click in the show notes. Click a link, we have a bunch of information that's on it. If you have questions after checking that out, DM us, let us know at Joel income family, like we're always happy to be able to talk to people. I always tell people that I'm talking to like Haley and I aren't like Nordstrom or target or some big box store. We're very approachable, very accessible on all this kind of stuff.

Hayley Johnson:

This is really for people that want to change their life in a massive way. So the way that Doug and I coach because we have several different tiers, and you guys can check it out with the link. But we have tiers depending on how much hand holding you want. So if you like have an idea for a niche, even if you're not on social media, but you have an idea you're like I'm sort of Go to this well I could I monetize it, we will straight up tell you, Okay, so if you don't even know, you're like, I have to, like get better at something or I don't have a presence yet. Like, that's just not how it works. The people that grow the fastest on social media that make the most amount of money, they come in, like hungry and like we always say, on the podcast, or the last one success rates, they're hungry, and they're ready to do it, no matter their circumstances. So you don't have to have a pre existing following. Like he said, You don't have to have some winning course idea that's never been done before. Or if you're sitting there like, oh, this has been done a million times. It's oversaturated. Like, all those are false beliefs. And so just Yeah, take a look. I guess at the link DMS. It's usually me in the DMS like voicemap, meddling everybody I can. And I'll tell you straight up like, listen, that's not lucrative. Do you got something else? Or you know, because we don't just sell anybody, like, you can literally make money with any random thing? Yeah. We like to really get people results.

Doug Johnson:

I mean, this, this is what I tell people. And this is why people need to figure it out. And like, really look to themselves on whether they want to be able to do this or not. Because when it comes to Haley and myself, coaching people, the only way our business grows, and the only way we continue to make more money for our family and create more generational wealth is if we get other people results. Yeah. Okay. Like, if we just took people's money and ran, nobody got results, everybody would talk about it, we wouldn't have a business. Yeah. So it's like, That's how desperate we are to get you guys and to get other people results, because it is directly what influences the success of our program.

Hayley Johnson:

You have to be super willing to, like work with us and make it happen. So anyways, yeah, check that out down below. But yeah, I mean, we can get into it. So the first thing that I guess we're gonna go down a list of like, the biggest things that we changed even like last year, like not even just this year, but do you want to go through some of those? I mean, for us to be able to hit these types of numbers, like there had to be massive change.

Doug Johnson:

Yeah. And I think part of the massive change happens when we realize that as like, influencers, you know, back then, there had to be other ways to build to make money. And that was the first thing we had to accept, we had to accept, like, okay, there's, there's gotta be other ways to do this. There's got to be other ways to be able to increase the rate at which I generate revenue. Yeah. Right. And so one of those first things that we did was step into the world of high ticket. Yes. Which was absolutely, like, freaking, like, like a slap in the face, like a brick to the head. Like, I don't know how to phrase it. But it's one of the biggest things right? Going from like, shilling things around to like creating your own product. Yeah. So this

Hayley Johnson:

is like, just if you guys are new, this is sort of like what happened with our business really, who are these people? Because I know we have a lot of new followers from doing like collabs and like random things. So the first thing that happened is we were full time YouTubers, we really despise that towards the end. So thankful grateful for everything in the audience that I still have, but like having to do brand deals to feed our family and like put our kids online or needing to appease like the masses and go viral constantly and being worried that like, if there's a pandemic brands are gonna pull out that literally happened. We're like, social strife,

Doug Johnson:

or like all these things that are canceled culture, all these things like it's just such a big worry and concern. Yeah, you know, that. It's, it's something that just like looms, yes.

Hayley Johnson:

So we were super anxious for the future. And it was crazy. So we started selling like a low ticket course. I think it was like 290 like the very first time ever. Yeah. And this was like, Haley will teach you how to do YouTube. And I did. It was literally me coaching like hundreds of people

Doug Johnson:

hundreds do crazy. The first launch that we did for two years. Yeah, the first launch we ever did. We were like, We're not gonna make no dude.

Hayley Johnson:

I was like, no one's gonna ramp stuff and sell him like a YouTube course. He's got millions of followers. Like,

Doug Johnson:

there's so much happening. And then we were just like, the we launched it. And the moment we launched it, like sales started coming in. Yeah. And a lot of it has to do with like, the social strategy that we put behind things and it's like stuff that we still teach our students to this day. But it like broke, but it broke like my fabric of like, understanding

Hayley Johnson:

the first day I think it was like 25k or 40 I

Doug Johnson:

don't remember what it was. Yeah. Well, never, never made that kind of money in one day. Oh, yeah. The launch itself was like 42 Yeah, and that was just the snow seven days. Yeah. Oh, but the first day itself? Yeah, it was like 17 or 19. Okay, I wasn't looking I literally Haley right walked off and I'm like, refreshing because

Hayley Johnson:

like this was my out. Yeah, so I was like, I don't even know tell me like at the eighth day, it was absolutely it was so anyways, it was crazy. But then what happened because you learn right it's like the it's so weird. Being on social media making money even if you're not it's still interesting, at least it would be to me if I didn't if I wasn't in this industry, but like, you know you your first brand deal and you get your first affiliate telling you like this is incredible. And but then you know, people like to say oh, she's ungrateful. No, it's not that but you just get jaded you know, and you that's just business it's like you find new strategies, better ways that suit your family, you know, better I guess and so that's what happened so it's like I got the first brand deal keep getting more and get the first affiliate sale get the first Google Adsense check. Get the first course sale and it's like amazing, but what happened with a lower ticket like YouTube Partner course which I still do sell and all my students get as you know, but anyways, what happened with that is like you still Need a really pretty big audience? Yeah. And so it's tiring as a mom of three who's trying to homeschool. And Doug to, you know, like, needing to post incessantly is something that if you don't have to do it, then I wouldn't recommend.

Doug Johnson:

Yeah, it was it was one of those things where a lot of time the the numbers that we were trying to do and the stuff we were trying to change was considered, I would consider life changing, right? Yeah. But in air quotes out there, because life changing is a very subjective thing to people, to some people an extra $1,000 A month is life changing. Okay, to us, it was changed all the way that we want to make money, do everything totally different flip our entire world up on its head. And so we did that. And so we did that. And it was very lucrative. Yeah, it was extremely,

Hayley Johnson:

extremely passive. I mean, other than me coaching everybody, because I didn't want to let it go. I was like, I have to do this myself.

Doug Johnson:

Yeah. Because that's what you feel your first time around was the YouTuber. Miranda, now you feel like you You are responsible. It is your baby, your baby's like you're trying to like, get out of the nest for you too. But what you do realize is when you look back, you're like, you had to have a lot of people to hit life changing numbers. Yes. Right. And that was one of the things that we thought of, but it didn't have to be that way. Yeah,

Hayley Johnson:

so we just didn't know. Yeah. So back then what happened? This is interesting. Like, even, it's very interesting to me, because I did not know that this was like the reality of selling certain courses and people don't. So back then I think it was pretty easy for us to make around 15k passively per month, like yes, I had to hop on I don't remember, it was like every two week group call where there's like 50 people asking questions for like two hours. But really, like, that's not that big of a deal that you need to find? No, it's like, and I was having my assistant help answer people. She's a YouTuber. So that was like a credible person. And I was in the group too. And so it's pretty easy to make, like 15k passive, and I wasn't really posting a lot on social. But after a while, you need to post on social media. Like you can't just take a huge break forever, you know? Yeah. So we started running ads. And this is where it gets interesting. So we were like, oh, ads is the answer. So we ran a ton of AD. Could you like how much were we spending? So let's

Doug Johnson:

so that's kind of like go through our thought process that's here real quick. Okay, we were like, Okay, we do a big launch. We did like a 40k launch. So we did like a 70k launch and things were getting really big. But it was a lot of posting that we were looking at doing so we're like, okay, how else can we change continue to change because like we we were totally awoken to all kinds of crazy stuff was doing courses. We were like, well, what else is out there? And ads just seemed to be the next best everyone

Hayley Johnson:

does add very sick with a third baby. I think I can't remember the second second third. I don't know. I was sick was one of the child one of the children. Yeah, maybe like very, very bad, like nausea. Morning sickness couldn't do anything like laying next.

Doug Johnson:

I'm not a YouTuber, you know? So like, I'm not gonna know. I'm not gonna get on there. And like, do the Haley's

Hayley Johnson:

were like Doug. Doug was like, I'll just do the ads. Yeah, like, yep. So he didn't, they will probably

Doug Johnson:

try it ourselves first. And then it was kind of hard and figuring things out. And we're like, okay, let's

Hayley Johnson:

find hard because like, you want to be transparent. Like, you put in money for three months, you see nothing back and you see what kind of money?

Doug Johnson:

Okay, so let me let me I guess I'll get into a little bit more details here. Because I feel like going into the repeat while going into the weeds. Yeah. So actually talked about this was one of our students that just signed up. And she was like, Yeah, I talked to an agency and they told me like, you know, you put an ad you get a return on investment and blah, blah, blah. And I'm like, that's not how this works. Okay. Number one, if you don't have an offer can number one if you don't have something that's not selling, okay, you can't run ads. You just You just yeah, if

Hayley Johnson:

you've never, never never made $1 You don't have testimonials.

Doug Johnson:

Do not testimonial. Yes. Yeah, it won't be as profitable as well. Okay. So when we came into it, you know, we weren't, we came with the expectation that we needed to put in a bunch of money into gold to make a bunch of money. And we totally understood that. But what they don't tell you and we worked with an agency, and they don't tell you Well, I guess they kind of tell you that you're going to spend a lot of money and nothing's going to happen. Yeah,

Hayley Johnson:

I wish they would have told me because I can take it. Yeah, like other people. Absolutely not. They're like, I'm going to spend how much did we spend before we even saw a dime? I mean, what was like, what, like 2626 $27,000. And that's not because it was sucky or anything. It's just they have to test different audiences to test different audiences. This isn't about ads, but this is like, I guess our journey to seven figures. Yeah, so Okay, so

Doug Johnson:

that was before we made $1. Yes.

Hayley Johnson:

Okay. What? A lot of money.

Doug Johnson:

So here's the thing, like, again, I'm not going to get too into the weeds with it before going back, but I spend money and I get my ebook sales. It's like, yeah, you're gonna if you're gonna spend money, you're gonna get sales and ebooks, your ebooks $7. Okay, but when you sell something for 297-490-7997, because we did test price, when you start selling really high ticket numbers, the ad cost is even higher. Yeah. Even higher, it's no longer to interfere dealers 20 to $2,500, month,$5,000 a month, not including management. This was an agency's Yeah.

Hayley Johnson:

How much was that? It was a lot. It was I love to tell people the numbers. Yes.

Doug Johnson:

So it was like it was like a certain amount of ad spend plus 10%. Yeah, so whatever. 10% of your ads,

Hayley Johnson:

and it's funny. It's funny. This is like nonsense information. Yeah, but we were in a group call like, last year, I remember the year before. And people like our students were seeing our ads, right. But we weren't like, not profitable. Like we were making money organically like, easy as pie. But, like, um, you know, with ads, it's like, we were getting ourselves a little bit.

Doug Johnson:

We were spending a lot of money, I had to get a special credit card to get points back on the ads, like, clearly,

Hayley Johnson:

like, the beginning, I was like, get comfortable being uncomfortable. That is like our life model. We got to change that model. I'm like, manifesting this get comfortable with doing nothing. No, not not not doing nothing. Okay, so like, everyone's seeing, Oh, sponsored by, you know, like, whatever they're called. And there's like a thing at the top, you know, it's an ad. Oh, yeah. Yes. So one of the students who are doing really well, they're getting hitting like DK Monza like Haley. Like, how are the ads going? I'm like, What am I supposed to say? I was like, Listen, guys. I know you're paying me for information. And you should, because I know how to do this organically. But we're not ads expert. And you don't need to be ads experts to hit seven figures like at all you don't need it like at all. That's why nowadays, we don't do ads at all. We don't need them. It's an extra, like business in itself is managing and creating and refining, refining. I don't know, your ad copy. And you're like, whatever. So anyways,

Doug Johnson:

we went through like two ad companies, like four different managers. And it was it turned out to be profitable, profitable. And we ended up like once we got to a point of profitability that but I it was taking so much time because you had to hit things in mass numbers. Yeah, like when it came to. Okay, I won't try to get too in the weeds, but it's like dollars per an action that happens. So it's like a page view or a call booked or things like that. It was taking up too much of our time to be able to manage. Yeah,

Hayley Johnson:

so I had to choose between now if I worked full time, but you guys know if you listen this, I don't want to I want to work three hours a day, Max. If that? Because not because I'm lazy. But it's because I really want to be a present homeschool mom, like, I don't need the extra million. Like I just don't it's not more happiness, not gonna do anything more for my kids. So I had to choose. And we had to sit down, like think about our values as a family, like I had to choose, like, does Haley want to be full time which nobody wants me? Nobody neither of us wanted to. So I had time to do the ads, and organic content. And I was like, I can't I have to pick one. So I picked organic. Yeah, so I think you can definitely do both if you are an absolute beast. And if you have the time. And if you're okay with, you know, working full time hours. Yeah. But if you are not okay, and you're trying to part time or less like I would do organic. Yeah. And that's like, 100% of our students, they only want to do part time hours, you know, they don't need to hit 10 million a year. And you can organically over a long, longer period of time. But anyways, oh

Doug Johnson:

my god. Yeah. I mean, that's just the way that I see it, too, is it's just like, which one do you need? What do you want to commit to but the thing is that people don't understand in order to do ads in today's age, people are used to ADS, people are used to seeing this thing. So they're gonna go check out your organic profile. If your rank profile sucks, then nobody's nobody's gonna leave you it doesn't look good. You need both. So it's like, why try to do both when you could just do one really? Well.

Hayley Johnson:

It's just way more expensive. Well, not what you

Doug Johnson:

need ads. Oh, yeah. If you're doing just ads, you still need organic. But if you're doing organic, you don't need ads. Does that make sense? I mean, some people do ads with no organic presence. Yeah, they just spent boatloads of money. Yeah, like hundreds of 1000s. Their conversion rate is so low. Yeah. And it's mass numbers. That's a lot about ads. Okay. So let's, I want to ask you some questions. And we're gonna flip the script here on your headphones. And you're like, what? I know. So if you went back and like saw yourself at this point of launching off with our program, and then Oh, you didn't even get into how we got into ICA. But anyways, so we did our YouTube program, we did our YouTube course. And then people started asking us about how we did the courses and about how we figured this stuff out. Yeah. And then you know, we started teaching them and then it evolved into what it is today. But I just wanted to know Haley if you had any thoughts on things that like stood out to you the most in terms of like being able to hit this number? Like what was like one of your biggest learnings I guess he was

Hayley Johnson:

here and he knows what it is like to lead up to this Sorry, sorry, this was

Doug Johnson:

the don't break the fourth wall. Like we're supposed to be doing this. There's like a script on the computer. Like

Hayley Johnson:

there's a child staring at me over there to Scarlet. Okay, so the biggest thing is focusing on one product a lot of people like it's not that you have to focus on one product I used to think one product because we were told this by a mentor you need to focus on one product get you to a million then do a second so like then I learned seeing my students success there are no rules you can have 100 products and that person can make money in the way that they want and then another person can focus on one product, but this is just what worked for us is like I know if because we have limited time we choose to have limited time we don't have nannies and stuff. So if we had split our focus with like YouTube Brunner and like my mom YouTube channel because I stopped that for two years, you know, and then also ICA like the thing that really sells people is the testimonials and it's hard enough to get people results when you're so focused on creating new products unless you're in like a b2c which is business to customer space. Dude create all the products you frickin should create like a whole bunch of products but

Doug Johnson:

like if we're teaching people to paint Like doula number one pan, yeah, so

Hayley Johnson:

totally different, like this advice is totally specific to your niche. But for us, it's like b2b, so we're helping people make money online. It's like, you gotta get more testimonials. And so that's why I think focusing on just ICA even though YouTube printer was so lucrative, yeah, it made us more money in the long

Doug Johnson:

term. Yeah, it absolutely did. And you have to just understand that you need to become known for something you need to become good at something. And that's what those testimonials represent. But also, like, people don't want to wonder like, Oh, what is it that she does? Or what does that he does? Yeah, when you have like, 18 different offers that are out there. But again, he doesn't Yeah, it doesn't matter. Yeah. Sometimes it is definitely like a niche, specific thing. That's yeah. 100% done would

Hayley Johnson:

ask you a question. This is loaded. Oh, it was loaded. You could change one thing. I was gonna say three bets too much. You could change one thing about, like, the mistakes we made last year. I mean, I already have mine. Because it's like, what anyways, what would it be?

Doug Johnson:

I don't I don't know. Okay, well, I'll drop out of Ross. Okay, well, I can jog my memory because I'm, I can't tell I think Haley is looking for a specific answer.

Hayley Johnson:

I'm not I think the biggest thing, there's like a million Okay, I'll pick two. And you can like piggyback on them. I hate that word. And the first one is definitely never have like, I never should have let go of organic to test something else. Now. I don't regret it. Because how would I ever know, like that ads would require so much time and that, like there's something wrong with ads, not that this is the ads conversation attorney with that. But you know, there's nothing wrong with it. But like, organic is so powerful, because you can if you have a mass amount of people who know like and trust you to the end of the earth, they'll buy from you whenever Yeah, it's just so easy.

Doug Johnson:

That's just the I would say that is like the number one thing that I would have changed is not had you cut those things off. And I mean, even further back, like, if we went really far back to like the YouTube render times, like even before then maybe even Amazon time, yeah, I maybe would have done something course related with my job even like a long time ago. But if we don't go back that far, that's like to the beginning of the courses and stuff for sure. Like we had to pause doing organic because we were like, we're gonna go full and you know, focus on one thing you're gonna fall in on on ads, because we felt like that was the right thing to do. And yeah, it would have been nice to continue to have that organic. Yeah.

Hayley Johnson:

But again, like, seriously, no regrets. Like, I don't want to change that at all. Not because I could have made more money or whatever. It's just because it was so frustrating. Like, I truly believe like we say in this podcast, like failure, like legit is necessary to success because it's even failure. It's like figuring out, oh, let's try this. That doesn't work. This is why we don't want to do this. Like because with business. And since it's so intertwined in our lifestyle, like since we don't work 40 hours, Nanny comes eight to five or they're in school. Like we really have to pick and choose like what's best for the kids like, honestly, and like the family. If I did work those hours, I would not be a big deal. I try everything under the sun. Yeah, for sure. Now, so I think that's like the biggest thing. And then the second thing is, I wish we're gonna do a whole podcast, podcast episode on. But I would have worked for three hours every single day. And it was like a new epiphany to me. Okay with this new schedule we're on. But yeah, I think those are like the biggest thing. Yeah,

Doug Johnson:

I think if I had one more thing to be able to add in there, it's that I don't think we sold enough. I know that sounds stupid. To some people who maybe don't know, and you're like, you're selling us right now. Whatever. It's like when you look at the big players in the space that do courses. Yeah, they're not afraid to talk about their offers, like four emails a day. I'm not saying we would do that. But like, they're not afraid to talk about their offers, because they're, they know their offers are good and that they're going to help people. Yeah. And I think that us coming from an influencer background, you hesitate to share because you're scared of what people are gonna say. Yeah, right. You're scared people are gonna

Hayley Johnson:

know reading your media. That's what happened is like when I did so many sponsorships to like, you know, be the breadwinner and the with the sponsorship realm, you know, I guess whatever I'm saying, you know, as a YouTuber, I got a ton of people saying that, and this is influencers like period like, You're so greedy, another sponsor, like, Gee, she like, do you ever like no money, like stuff like that, like all the time, but when you're doing YouTube full time, and like the magnitude of people or whatever, you know, that are looking at you, you get hundreds of comments like that a week sometimes, like, you know, when you're really doing it putting out a lot of content like I was. And so I kind of took that mindset and brought it over to like a corpse business, which they are night and day. Yeah, people do not care if you sell them once a month, something they just don't like, because they know that it's your products. There might be like one person that's annoyed, but I never get and maybe people are thinking they're just not saying it. But yeah, like so I would I would have definitely sold more for sure. But yeah, I mean, I think that's everything that I wanted to talk about. I mean, there's so many other there's so

Doug Johnson:

many things that we could go super in depth on. But like at the end of the day, there was just those core couple of things,

Hayley Johnson:

focusing on one product getting results for people. We also did one to one coaching for an entire year, which literally opened our eyes to any flaw we ever had in our program, making it better getting more people success. And I'm so grateful for that experience. Doug also did over 1000 sales calls. So last year was like a like got, like a I don't know what you'd equate last year to. Yeah, like climbing Mount Everest learning.

Doug Johnson:

Yeah, yeah, a ton of learning and a ton of stuff that we were doing but I mean, obviously it's totally worth it.

Hayley Johnson:

Yeah. So we're really conditioned now to try crazy things and go outside of our comfort zone. So the year is obviously not over. You know, we have I don't know, it's like four months left, but I'm excited for even next year and like what else we're gonna try because it's, it's tiring, but it's exciting. It's so exciting. So

Doug Johnson:

if you guys are trying to do

Hayley Johnson:

okay, like if you go on like I said this before, if you go on like, any type of like, male dude, YouTube channel podcast,

Doug Johnson:

just like and that brings us to today's sponsor of this cringe. It's like, nothing has nothing to do with the video or anything that's happened.

Hayley Johnson:

Yeah, but they're just loved like, yeah, like, like, a female. Yeah, no annoying

Doug Johnson:

money. No, but seriously, okay. But in all seriousness, if you are actually trying to learn what we're doing or figure out how it might be able to work for you. Again, click the link down below. We have some information on our program ICA, you can always reach out to us. You can actually talk to us and we can talk walking you through everything. Yeah, but

Hayley Johnson:

thank you guys so much for listening or watching today's podcast. I will see you in our next one. Bye, guys.