EP. 9 - The #1 MILLIONAIRE HABIT THAT MADE US SUCCESSFUL

"How can I quit my job?" "How can I be successful?" "How can I do XYZ?" I get these questions all the time and people assume the answer lies in chasing some social media algorithm, getting more views, gaining popularity, or even some tactical strategy, but in our experience, it's been NONE of that. The single most important aspect of our recent success with making money online has been investing in coaches or mentors. In today's podcast episode, we dissect what it takes to achieve rapid success, the success habits of millionaires, and what we've been able to achieve because of this principle!

Book a call on this page after listening to get more info on our 1:1 online course coaching program: https://bit.ly/3l1L7fS​

Learn how I make over $1,000 a day with one income stream in this FREE training: https://bit.ly/3l1L7fS

Transcript

Doug Johnson  0:00  
Hey, everybody, and welcome back to the influence to income podcast. We're your host, my name is Doug, and this is my wife and business partner, Hayley. And the purpose of this podcast is to help influencers grow their personal brands, while making passive income with online courses. And before we get started, just a quick heads up, if you are looking to start your own course, if you're looking to, you know, create your own online course and launch it and learn how to automate it and do the whole nine. We're actually accepting new students into our program influencer course accelerator. So below this, or somewhere where you're listening to this or watching this, there's going to be a link and go click it, you can go apply no harm, no foul, go ahead, apply book a call with us, and we can see how we can help. And with that, I think we're gonna get started and jump into today's topic, which is all about why successful people hire coaches.

Hayley Johnson  0:47  
Yeah, so we really wanted to do this podcast episode, because it's something that we've truly understood. You know, this idea that seriously successful people hire coaches, for literally almost everything in their life. And we really understood this within the last probably year, but really the last two years, I always kind of thought that mentors or whatever you want to call them, I don't know. You just find someone sitting on a park bench. Some like older man, that sounds really crazy. But yeah, you just like find people, I don't even know working a regular job, someone that just wants to bless you with all of their knowledge in life. And I still get questions, email, Instagram being like, Haley, where do you find mentors? And I want to tell that person you pay for a mentor? Yeah. And I did not realize this. Yeah.

Doug Johnson  1:29  
And I think it's one of the like, I don't want to say the hidden it eras of like the business world. But it's something that people just don't normally talk about. It's something that people just don't normally announce to the world. Yes, I have had someone Teach me like everything like it like it's almost like they can't be humble enough to be like, I didn't know everything. Yeah, I have to we so we want to explain that we want to show you like, we don't just know everything. You aren't just born knowing how to run courses. Like it's nothing. None of this comes naturally. They like yeah, maybe sale. And we did not discover any of this by doing Google searches or YouTube searches. Like none of it. Hardly. Yeah. And we'll get into that in a little bit. And we'll talk about why you can't just, you know, piecemeal or piecemeal, however they say whatever that phrase is, like, you can't just put things together, and just hope that something works. You can't just Jerry rigged it. There's no MacGyver up in here. Like, you can't just make that. Yeah.

Hayley Johnson  2:22  
And the other reason why we want to do this episode is because really influencers at least from my experience, and knowing a lot of like, you know, really large influencers or even like micro influencers, I don't really find a lot of influencers, hiring mentors or whatever you want to call them coaches. They're not really buying online courses to learn anything. And I think that's a huge I mean, what's the word like a huge they're doing right? Yeah, they're doing themselves a really big disservice. Yeah. And before anyone clicks away, which they probably already have, or anyone, you know, really is thinking this thought, Well, of course, Haley and Doug are doing this podcast episode, I have to call it out, right? Because they themselves are coaches. But let me tell you right now, we practice what we preach just I think, like five days ago, and I've hired yet another coach, mentor, whatever want to call him and it was $6,000. And we basically just paid this person to talk to them. That's we haven't even consumed their module

Doug Johnson  3:15  
want to pick their brain?

Hayley Johnson  3:17  
Yeah, we just literally wanting to talk to them. And we took a two hour call with this new coach that we hired. And it was worth the six grand like, it's gonna make us probably hundreds of 1000s of dollars.

Doug Johnson  3:26  
Yeah. So we were thinking, yes. Okay, cool. You guys call it out and be like, roll your eyes, Doug and Haley are coaches, and they're telling us that we need coaches. But let me tell you this and kind of started off, we have spent so much money on coaching, and on mentors. I mean, I think we're hitting like the 60k. Mark, almost. Yeah. When it comes to paying for information just within the last year, like paying to learn things, paying to learn processes, paying to learn to just to pick brains to just like, get questions answered to things that we have no idea like, we just kind of we want to put it out there. And we're like, it's legit, we spend this money. And we're not just talking about this because yes, we run a coaching program, influencer course accelerator funds.

Hayley Johnson  4:08  
But seriously, we really want to shed some light on the stuff that nobody talks about, like when you hear about people, especially, you know, making passive income and making money online, all those gimmicky things or just influencers, you know, making a bunch of money or anybody. A lot of people don't talk about the fact that they've had their handheld for the last 12 months. And that's why they went from I don't know, $0 to 50k months in under a year. I mean, you hear that you think that they're lying or you might not hear that all cuz you probably don't follow people we do, but absolutely is possible. That's what we've been able to do. And it's not because we are just geniuses because we are not C and D students sometimes for me, and you know, we hire people and they tell us what to do. And it's honestly that

Doug Johnson  4:51  
easy. So let's just talk a little bit about first our like, first true big coaching experience that we had because we've we've enrolled in courses and we've taken courses and we've talked to Like coaches in Facebook groups and things like that. But our first real program was a $20,000 program. And we were so scared, I was scared. I was on the sales call, I felt like I was being pressured to like, enroll and like I was scared. It was a big deal. It's a huge chunk of money, you know, but there was so much pain from the situation that we are in like, we were so distraught and so sick and tired of where we were, which was trading all of our time for money with with like, brand sponsorships.

Hayley Johnson  5:27  
Yeah, me working. 24 seven. Yeah, you guys can listen social media and listen to the first podcast episode if you want that. Yeah,

Doug Johnson  5:33  
that's where the really is. But like that pain is what drove us to spend the money because we wanted to move away from that pain.

Hayley Johnson  5:41  
Yeah, and honestly, the real reason why I had no problem doing it, even though it's super scary, and we didn't have the money for it, like we had the money, but we didn't want to put it in person. Yeah, we put on a credit card, because we didn't want to waste that money. Because we thought it would might be a waste. We don't know. Yeah, but the biggest reason was because we I personally didn't want to be an influencer, you know, doing just brand deals and relying on that income. I'm having done watch the kids all the time for the next three years while we try and figure it out. Right. I wanted to do it like in six months.

Doug Johnson  6:08  
Yeah. And that's the thing that that coaches get you and mentor you as they get you your time back. Because it's a shortcut. You know, it's a straight line from A to B, it's not some like roundabout map. It's not like you're sitting there, you know, you you print it out Google Maps, and tried to like figure it out that way. And you're like trying to look up and down and like trying to figure out where you're going. I mean, Google Maps probably help people like back in the day, whatever it is that you use, it's like turn here, go down this far make a left at this street. Like, yeah, you'll have to make a decision. Yeah, yeah, exactly. And, and you can pick and choose kind of how much coaching you want, or how you know, how little coaching you want and exactly what they help with. And there's a coaches that help us basically everything. Yeah, but the point being is that you can skip tons of stuff. It's a shortcut, it's an absolute shortcut for you to actually just hire a coach, and you get all the answers and you talk to directly the person that's in the situation that you want to be in.

Hayley Johnson  7:01  
And I think there is definitely this, you know, this weird thing in the influencer industry where I don't know any influencer, at least personally right now, that could be like micro influencers, or even really big influencers, that, you know, invest in coaches. Yeah. And it's like, not something that they do, they kind of just look at, you know, whoever's better than them and kind of meditate their content, or they just, they just do a lot of research online themselves. And I think that's why it takes influencers. I'm not kidding, like two or three years to start making money, like 99% of the time. And also can I say, I know, people are also assuming, well, they make a lot of money, you know, they've had six figure months or whatever. But we spent that money before we made it, you know, it doesn't work like that you don't just randomly popped up in your head with all this knowledge, make a bunch of money, and now I'm going to invest in a mentor. No, you know, you like take a crazy risk. Yes. And you invest before so you know how to make it. Yeah,

Doug Johnson  7:53  
that's the biggest point like and I want to call this out for the people who are like, I'm over this. I don't wanna listen to them anymore. I've just listened to one more thing that's here. Okay. Yeah, basically, is that you think you can get somewhere super crazy successful by yourself? And you can you can get all this money before you spend money on coaching. That is wrong. Yeah. And we've learned that the hard way, you have to spend money to make money literally, you have to spend the money for mentorship that you can learn the steps you need to do so you can make the money to get out of your situation. So when people say like, Doug, I don't have that kind of money to spend on coaching Well, the reason you don't have the money to spend on coaching is because you didn't get a coach in the first place.

Hayley Johnson  8:33  
Yeah, honestly,

Doug Johnson  8:34  
like you think it's like a chicken and egg kind of thing. But really just you got to get the coaching

Hayley Johnson  8:38  
you don't know how to do it. You have to have some you have to invest something.

Doug Johnson  8:42  
So what are you going to do now keep doing the same thing that you've been doing? Okay, now we got a I got a common download betters feel like I'm just over here slapping people. Yeah, talking, talking on their reasoning.

Hayley Johnson  8:52  
One of the top things I've learned, especially this last year, like we were just saying, you know, we always assumed that people just got super wealthy really fast, like through their own special knowledge and that it could never work for me or Doug, because we just weren't smart enough. I mean, we were both CS students. We didn't do anything fancy. We're not engineers or you know, very Yeah. I don't know. We're not like good at necessarily good at math or any of the things you assume that you need to make a lot of money in a short time but we have the resources and we have the motivation to hire people. So the mentors that we've kind of hired the coaches that we bought into their programs they've been anything from mindset to building funnels to what also Amazon FBA obviously YouTube. Yes, YouTube, we talk about email, like email and landing pages, I mean, conversion rates, ads, sales,

Doug Johnson  9:41  
sales, basically everything, like just so many different topics that we've that we've bought into, because there's no reason to like go out and try to do it on your own when somebody is offering you the exact things that are there.

Hayley Johnson  9:53  
Yeah. And the one thing that we I really took away actually from working with these coaches and talking with them and talking with their team members. isn't so much I mean, yes, it's obviously like we learn about the landing pages and the email lists and all the technical things. But once you start being in circles with people that make way more money than you, you start to understand how they think. And one of the common themes that I have found with all the successful coaches that we've worked with is that they themselves don't do anything by themselves. It was such it was, I don't know, I don't want to call it like an epiphany I had, because I obviously learned it didn't come out of the sky. But it hit me recently, this year, that all of these people don't try and do it themselves, they don't have the time, they'd rather pay someone else to walk them through. Even if it's someone that doesn't make as much money as you like, they will still hire out special skills. And they do it before they make the money. They take risks with their income, they invest in their business, and it helps propel them so much faster. And these, the last thing I'll say is these coaches that I'm talking about, they're the kinds of people that go from zero or whatever, I don't know, even some were somewhere close to $0 a month in revenue to like $100,000 a month, within a year or year and a half, like they are not people I don't buy into programs where it takes people like five years, these people did it really fast. And that's the one common theme I found.

Doug Johnson  11:16  
Yeah. And the thing is, too, is that like these coaches, once they started seeing success, they took that money that they've made, and they put it back into new coaches that kind of becomes it. So keep finding people that can help you fix every area of your life, like do you need to manifest money, there's probably a coach for that. Do you need to, you know, learn how to do yoga before you do your work, then there's a coach for that. Do you need to work like whatever it is, and they delay their gratification? so successful coaches still get other coaches?

Hayley Johnson  11:46  
Yeah, teach them never, it never ends,

Doug Johnson  11:49  
never stops, and they're all part of these masterminds. And they're part of somebody else, there's always a bigger fish that's out there that you can learn from, like the moment that you think you're the smartest person in the room, like you've stopped, yes, progress. So it becomes addicting. And that's just what successful people do is they continuously tried to learn.

Hayley Johnson  12:06  
And the other thing that I have found to be a common theme with the people that I admire, you know, the people that sacrifice a lot, but also, you know, don't maybe don't sacrifice their family time, because I don't really necessarily look to people that don't spend any time with their kids or like, you know, the grind life. Yeah, we don't want that grind life. I mean, we barely work as it is. I hate saying that, because it's so cringy. But it's true. We don't want that, you know, hustle and grind life. But the people that I look to that value family time and want to make passive income so they can be with their kids or whatever, these successful coaches that I try and emulate they value time above money. So they will give you shortcuts so that you don't have to waste your time. And I think a lot of people don't value time at all, because they think that I don't know, they just don't see it that way. All they see they have a lot of money stories in their heads, they think dollar signs, yeah, oh, I don't have that income, and I'm never going to get it back. So I just I truly I think what it is, is they don't believe in themselves deep down. So they'll see a price tag on something and think, you know, out loud, they'll say I don't have the money. But subconsciously, I think they believe Oh, I'm not worthy of making that money back or I don't trust myself,

Doug Johnson  13:13  
you know, yeah, and not to go off on too far of a tangent. But when people start saying like, you know, I don't have the money to be able to do things, they don't understand that you can make money back. Yeah, but you can't make time back No, like you can't, or I was going with that, yes, you cannot get your time back. So if a coach is going to save you time, so instead of spending three years on something, you're going to spend one year on it, now you have two years back to do something to do whatever else that is that you wanted, I mean to you know not to tug on your heartstrings, here or whatever it is, but like, you could take coaching, and then that gives you the time to be able to go to your daughter's dance recital or to you know, your kids, whatever. But if you don't take the time to invest that, then you know you spend the money and then you get the money back. If you want would rather trade your time. The time doesn't come back. And yeah, it blew me away to think about it that way.

Hayley Johnson  14:02  
Yeah. And the other thing that actually did want to talk about this with Doug, I wrote it down on my phone, so cheesy, but you know, we're business partners, and you know, husband, wife, so he gets to listen this all the time, but something that I was going to tell him and I guess I'll tell him on the podcast is this idea that like popped into my head the other day, and basically,

Unknown Speaker  14:20  
he has no idea.

Hayley Johnson  14:20  
But basically, I have learned recently that you know, you can buy into like a coaching program and you can buy into a course or whatever. And it'll be I don't know, whatever, it'll be 497 or it'll be 1000 or 20,000 or 5000 all the things that we bought into and you assume you're going to learn about whatever you pay for so in our case, it's like funnels and Facebook ads and all the things but I think that actually it's worth it just to bind to any type of program and come away with it with one life changing thing. So for instance, like we spent 20k or whatever on that first program was definitely a shit ourselves moment shaking, you know, shaking in our boots and really What I took away from that first experience, which now I kind of like go a different way, but you learn things, the more people you hire, the first thing I took away was to, you know, basically, you have to sell a 997 product and run it to a masterclass. So if I had just learned that, that probably, and I know that sounds crazy, but that probably in itself, and the fact that it works for so many people in this program that's worth the 20k right there, the validity that I got that I could actually make it work because these hundreds of people were doing it to like that is worth a 20k. And then soon after that, you know, we recently bought into someone and they're teaching us the fact that you know, if you do it this way, this also works like doing high ticket sales. And it's super easy to scale to 100k a month, which is what we're doing. So just the if you could just take away one thing that can change the next 235 10 years of your life, it is worth it. Because again, it's that time factor.

Doug Johnson  15:55  
Yeah, I agree. And I think that I mean, one of the reasons Haley probably this came up was because that program was not everything we thought it would be cut out to be? No, but I don't regret it back. So that one thing that we've learned was in itself worth the 20,000 problem.

Hayley Johnson  16:09  
Yeah. Because Because of that one idea that we saw proof of we made hundreds of 1000s of dollars. So yeah, so I know, I always come on here and say, you know, entrepreneur, life is all a mind game. It's all about mindset. But it absolutely is and something that we've recently learned, especially working with so many coaches. Now, I don't even know what we're on the fifth one, I don't know. But this last one, I truly knew that it's not even about the technical stuff a lot of the time. So this last call we had with our recent coach, you know, he was giving us life advice, because we would not have been able to further our business, if we didn't figure out where to put our money, what to do with it. I mean, and that is dependent on how much time we spend with our kids how much time we sacrificed to the business. And you know what risk tolerance we have. And a lot of that stuff is very personal. It's not about like, which funnel to use or

Doug Johnson  17:00  
Yeah, you know, contrary to how to self coaches are not just there to teach you how to do technical things. Yeah, coaches are there to help you in basically all aspects of your business. And some of them are life coaches, I think life coaches are kind of like, coming on a little bit for people who are successful, like very successful people. They're like, I don't know what to do. I think they

Hayley Johnson  17:17  
just help you not sabotage your chances of success.

Doug Johnson  17:21  
Yeah. And they don't they help they help you to answer questions for when nobody else is there to be able to answer questions for you. Yeah. And that's the whole point of a coach, too, is that, like I said, they, they're there to help you understand things and you can just ask them things. And like Haley said, we have I have a barely even started the actual, like, curriculum, you know, that's there for us within this latest program. And really what it is, is just like, we need somebody's brain to pick, we need to ask questions, we need personalized help. And the personalization aspect is something that you don't get out of a YouTube video,

Hayley Johnson  17:51  
I wish I would have told myself, Haley, you know, I would have been willing years ago to sacrifice anything to maybe even like, get a discounted, I don't know, I don't know, this is a hypothetical, but get a discounted rate on like a trip to Hawaii, you know, I would have come up with like the 5k. If it was like some all inclusive, crazy, like, you know, some amazing five star resort, I would have figured out how to come up with the 5k or that whatever it is 20k or maybe not 20. But you know what I mean? Like, if you do things that are crazy in your life, like get into massive amounts of college debt, like we did, you know, you do things for societal pressure for yourself. And honestly, like, if your life was on the line, you'd figure out a way to make it happen. So why wouldn't you do that same thing with your time and with your chances of success? You know?

Doug Johnson  18:36  
Yeah, I think really what it comes down to is is like not to get too existential here, but like, the societal norms aren't like, go spend your money on coach, you

Hayley Johnson  18:44  
know, it's like it ends at college. And then after that you learn nothing

Doug Johnson  18:47  
is supposed to do so societal norms make it to where it's difficult for you to feel comfortable spending money on furthering your education. Yes, when instead you should be spending money on like, a house payment,

Hayley Johnson  18:57  
because you think that's gonna make you that's gonna make you financially free. Don't get me started on

Doug Johnson  19:01  
that. Okay, let's knock it. But

Hayley Johnson  19:03  
it's not it's not okay. buying into things like that. It's not, it's gonna make you potentially some money in a couple years. But it's not going to help you retire a spouse, or make six figures in under a year. You know what I mean? Like, it's not going to do that or help you quit your job buying a house or buying into something else? A lot of things, you know,

Doug Johnson  19:23  
yeah. So really dig deep. And think like, what am I really happy with my situation? Like, is there actually a pain that's there that you're just like, over in suppressing with the latest, like oat milk drink from Starbucks, you know, so like, what is it that you're doing to cover those things up? And just sit there and think about it? Like, am I really happy with this? And if I'm not, what can I do? Who can I talk to like who can teach me to get out of it? Because you can spend all day just sitting there asking yourself like, why am I here? Like, how do I get out of this? How do I do it? Then you just do the same thing over and over and over? Yeah.

Hayley Johnson  19:52  
And that was us forever. After. after we graduated college. We didn't do a lick of learning. I mean, I'd sort of did but

Doug Johnson  20:00  
And it was like a Netflix documentary

Hayley Johnson  20:01  
unless it's your job.

Doug Johnson  20:03  
Yeah, it was it. Yeah. Or my job. And I was learning for other people. Yeah, it wasn't even learning for myself. At that point, if we were to just kind of wrap things up into summarize, I think it just that we don't want you to be scared of getting coaching or mentorship or like courses, even like enrolling in something to figure things out. Because trying to figure it out on your own cost time. It costs money, it creates doubt and makes things way harder in life. And it just like nobody talks about getting coaches. Yeah. So hopefully, us talking about getting coaches as be able to help kind of motivate you to think that you can get up and you can kind of do things and if you don't know how to do them, you'll go find somebody to help you.

Hayley Johnson  20:37  
Yeah. And honestly, it's very addicting. Because once you get your first mentor, coach, whatever you want to say, and you see how fast you get results from anything, it could be like I don't even know sleep training your baby or not even just something crazy, like making money, but especially obviously making money online, you will start to get addicted. And that's how I am I'm like who's next like after I you know, work with this one. I gotta get the next one. I mean, it's life changing. Absolutely.

Doug Johnson  21:01  
Well, hopefully that in itself has been able to help you guys and you know, you got some kind of value out of this podcast, if you did, like we'd really appreciate it if you guys could like leave a review on Apple podcasts. If we if you're listening to this or watching this on YouTube, you know, do the usual thing like you know, like, comment, subscribe that they always ask but hopefully you guys got something out of it. And until next week, I think that's everything that we had, right? Yeah.

Hayley Johnson  21:22  
Bye, guys.

Transcribed by https://otter.ai